Fm104 to revert to Capital Radio?

bbability · 08-03-2007 7:11pm #1

I heard a rumour that Fm104 are going back to use the name Capital Radio before the end of the year? Is it true?

DMC · 08-03-2007 7:19pm

I've not heard that rumour, but I would'nt be surprised if they did.

I know it won't be happening here for a while, but if Digital Radio (DAB) takes off, having a name thats an analogue frequency is old hat.

Stargal · 08-03-2007 7:24pm

They've built up a very strong brand over the past decade, and it would cost them a hell of a lot to rebrand with a new name. Don't imagine it would be worth the hassle tbh.

monkeyfudge · 08-03-2007 8:05pm

The BCI aren't too happy about stations calling themselves after their frequencies as they like to reserve he right to move the stations frequency.

98fm will be in a similar situation.

Neither of them are actually on those frequencies either, are they?

Stargal · 08-03-2007 8:07pm

I thought FM104 was on 104.4 and 98FM was on 98.1FM?

Open to correction though...

DMC · 08-03-2007 8:14pm

Them be right, stargal. They are not on the exact frequencies their title describes.

Stargal · 08-03-2007 8:18pm

Sorry, I misunderstood monkeyfudge's post but now I see what you mean

monkeyfudge · 08-03-2007 8:29pm

For what it's worth I also heard that Capital Radio rumour today.

Q102 seem to be in the clear thanks to the 'Q' apparently.

_Kaiser_ · 08-03-2007 10:10pm

Hmm, I remember the brief stint as "Rock 104" alright, although come to think of it, there was a Capital Radio in the late 80's/early 90's I think?

Can't see them rebranding at this stage though.

Big Balls · 09-03-2007 5:51pm

I can't see them dropping the FM104 brand at any cost.

superdudeman007 · 09-03-2007 7:50pm

Kaiser2000 wrote:

Hmm, I remember the brief stint as "Rock 104" alright, although come to think of it, there was a Capital Radio in the late 80's/early 90's I think?

Can't see them rebranding at this stage though.

Capital WAS 104

Fm104 to revert to Capital Radio?

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