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SEO & ad servers?

  • 02-03-2007 12:12am
    #1
    Take it
    Closed Accounts Posts: 631 ✭✭✭


    Not sure where I should be posting this, so if it needs to be moved sorry

    I am fairly new (4months) to SEO as I have just been promoted from an Administration role to Online Advertising Coordinator.

    I understand a little bit about how rankings work but I was just wondering if you serve a banner on another page does the search engines rank the ad server that the banner goes through or is it clever enough to recognise that the ad server is redirecting the click to your web site?


Comments

  • #2
    Mickelodian
    Closed Accounts Posts: 32 ✭Mickelodian


    Okay a list of things which the engine algo will obviously be twigged to as advertisin when evaluating a page.

    1. If the content is presented with a sesssionID, this would tell it that there is a possability that the page has some form of changable content. In either case session ID's are not good for SEO.

    2. An obvious refereence to an known advertising application such as Open Source Php adwords or a known ad affilliate or Google Adsense.* (see below)

    3. Images in set advertising sizes!

    4. there are also clues in the way in which a page loads...if the code at the top and bottom of the page is repeated etc.

    Overall Google IGNORES advertising for the purpose of PR. However Google itself does tend to BEND THE RULES to suit itself.

    For example got to google...type in any search in a competitive arean.. such as 'travel ireland' or 'flights to turkey' .. now COPY the ad into the clip board and paste it into googles search box...

    the results are amazing... seems a LOT of the top results are people who are 'ALLOWED' to translate google ads into HTML for the purpose of basically ranking highly..

    So as far as your adserver goes... so ;long as it does not slow the page to a crawl or add session ID's it will have little effect on your position positively or negatively. wheter incoming or outgoing...

    Unless of course the advert is a static text link from another site to yours! ;)

    Mickelodian


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