Arcade Fire play the viral game

Gerard_Smith · 15-12-2006 11:19am #1

http://www.neonbible.com/

I hate viral advertising with every fibre of my being so let me cut through the BS for for you.

Arcade Fires new Album is called Neon Bible and if you ring the number 1-866-636-6242 from the US (or if you fell the need to spend the money on an international call) and put in the number 7777 you will hear the studio version of intervention.

Amz · 15-12-2006 11:25am

Eh, is this kosher?

Gerard_Smith · 15-12-2006 12:03pm

Amz wrote:

Eh, is this kosher?

Its definitely really. Its very out of character for the band but it is real.

windowcleaner · 15-12-2006 12:26pm

band have just signed to a major label so we can expect more of this in the future, i'm afraid

Gerard_Smith · 15-12-2006 12:58pm

Actually as far as I know they are still with Merge.

Edit:No your quite right they are with Mercury now. That was a quiet change! Anyway Mercury are not involved the website was registered in July.

windowcleaner · 15-12-2006 5:07pm

the tune can be heard without having to phone some stoopid number in the US

Zane Lowe played it on his show last night, so go to http://www.bbc.co.uk/radio1/zanelowe/

click on thursday's showm wait for the player to launch and then fast-forward about 17 mins and....enjoy!

Gerard_Smith · 17-12-2006 2:25pm

Thanks.

jayneemac · 13-01-2007 11:36am

3 track sampler of the new eagerly waited Arcade fire record.

Intervention
Black Wave / Bad Vibrations
Black Mirror

http://rapidshare.com/files/10908962/AF_NB_Sampler.zip

for reviewing purposes only!

enjoy

Arcade Fire play the viral game

Comments