Marketing Costs

paulocon

Anyone know if there is a source available listing the rough costs of different marketing campaigns, for example

Radio Slot
TV Ads
Billboards
National Papers

etc...

I am looking at advertising and just trying to put a budget together.

All help appreciated.

growler

short answer .. no.

Every mag, station, website, billboard location can or could have a different price, all can be discounted, prices will vary according to volumes etc.

Get on the phone .

Obelisk29

Best thing to do is to give a few companies a ring - at least then you're getting actual quotes rather than guestimates.

A lot of the media outlets (papers, websites and tv) have price guides online.

Sky even have a webiste (skymedia.ie) that guides you through the benefits(!) and process of getting ads on the air through them - they'll even point you to a couple of production companies to get the add made.

I'd imagine City Channel and 6 would be pretty cheap to advertise with compared with RTE and the other major channels.

Talk to the advertising departments of a couple of radio stations - they'll usually give you a price including copyrighting and production.

One important thing to note if the tv / radio station does the writting and or production - you'll pay a lower price if the station has exclusive rights to air the commerical. If you want to use the ad on another station the cost will be higher. (Stand to be corrected on this but based on a bit of personal research done for an idea I was working on - it may be different if you get an advertising agency to do the muscle for you).

paulocon

Thanks all for that!

Buglim

Hi Paul


www.medialive.ie or www.adworld.ie may be able to help you out. Alot of the guy's on this board do not know what they are talking about.

regards,

Bug

growler

good resource there ( that I wasn't aware of) , shame you have to be such an arse about it.

drdre

Buglim wrote:

Hi Paul


www.medialive.ie or www.adworld.ie may be able to help you out. Alot of the guy's on this board do not know what they are talking about.

regards,

Bug

you must be working in the indusrty by the sounds of it thats why you know.this is a thread where everyone has there own opinions.so donot be a smart arse

Buglim

Hi Guys

I did not in anyway mean to insult anyone and I was refering to some of the other Threads. I apologise if i offended anyone and such a comment will not be made again. I was having a terrible day yesterday and once again sorry.

drdre

Buglim wrote:

Hi Guys

I did not in anyway mean to insult anyone and I was refering to some of the other Threads. I apologise if i offended anyone and such a comment will not be made again. I was having a terrible day yesterday and once again sorry.

No problem buddy, i was only kidding with you.

connundrum

From experience - print media rate card prices are negociable up to 60% in some cases, so don't put your budget together based on rate card prices!!

A couple of my clients have looked at doing TV ads, and they have found Sky to offer a pretty good offer (either on Sky 1 or on Sky News). A lot of digital channels may give better rates than you expect.

mox54

You need to nail down which media gives you the best exposure to your market and use the one that give you the best return, unless that is you have shed loads of money and can spread it around but you wouldn't be here if you could!!!

as already stated, it's negotiable depending on lenght of run etc etc but you first need to take a step back as above before wasting time on ad rates!;)

Buglim

Hi

I think the best thing would be for you to tell us exactly who you are trying to target and between the experience on thia board I'm sure we could help workout a feasible plan for you.