AIB "Epic" TV Ad - Ryder Cup

Undercoverguy

Anyone else seen it yet? It looks fantastic, i was in the extras when it was recorded months ago. Ya can just about see mt on the left of the screen, it cost 5million euro to make and its just a small piece of the advertising campaign being used by AIB for the Ryder Cup. The music sounds great too in the ad - Summer Overture.

Anyway, anyone else see it yet?

How in gods name did they close off o'connel street for the wide empty shot??

bobbyjoe

Saw it the other day looks really cool very impressive. Best Irish ad I've seen. Good job there, extras were great. O'Connell street must have been cgi or something.

Undercoverguy

Looks bloody real to me, right down to the cuilding work going on in the backround for the re-developement. Anyone know a line to the ad yet?

alleepally

Whoopeee for AIB. Associated with an event that means nothing to most people in Ireland. Who gives a fiddlers fcuk about it or the Ryder cup

aidan_walsh

alleepally wrote:

Whoopeee for AIB. Associated with an event that means nothing to most people in Ireland. Who gives a fiddlers fcuk about it or the Ryder cup

Golf fans.

alleepally

aidan_walsh wrote:

Golf fans.

The SKY TV paying golf fans that is. The same SKY Tv where not a penny accrues to the Irish exchequer for all the Irish subscribers it has.

aidan_walsh

alleepally wrote:

The SKY TV paying golf fans that is. The same SKY Tv where not a penny accrues to the Irish exchequer for all the Irish subscribers it has.

Or the ones who, you know, buy passes to the competition. I'm failing to see your point.

alleepally

aidan_walsh wrote:

Or the ones who, you know, buy passes to the competition. I'm failing to see your point.

Same point as I made originally. Apart from Golf fans, who cares about the Ryder cup. Elitist game.

aidan_walsh

alleepally wrote:

Same point as I made originally. Apart from Golf fans, who cares about the Ryder cup. Elitist game.

So AIB shouldn't advertise that they're involved? Please...

alleepally

aidan_walsh wrote:

So AIB shouldn't advertise that they're involved? Please...

Did I say that? No. I said whoopee for AIB and an event that means nothing to most people in Ireland...

Skyuser

alleepally wrote:

The SKY TV paying golf fans that is. The same SKY Tv where not a penny accrues to the Irish exchequer for all the Irish subscribers it has.

I'm sure Sky pay taxes to the Irish revenue for their Irish customers.

Diarmsquid

alleepally wrote:

Did I say that? No. I said whoopee for AIB and an event that means nothing to most people in Ireland...

I bet you just suck at golf.:p

Is this ad on the net?

Sauce

There are lots of people who will be intersted in it. The Ryder cup is the biggest golfing event in the world and golf is one of the biggest sports in the world. It will bring huge money into this country so businesses will have an interest.

fade2black

I thought it was a Guinness ad at first...the music (Requim for a Dream) is like something they'd use. Believe me though, the Ryder Cup is a massive thing for Ireland this year...a privilege that we get to host it to be honest. Whoever said that it means nothing to most people in Ireland is quite wrong imo.

lodgepole

Whoever thinks that Sky TV having a presence in Ireland doesn't bring money into Ireland is kidding themselves.

alleepally wrote:

Same point as I made originally. Apart from Golf fans, who cares about the Ryder cup. Elitist game.

Apart from football fans who cares about the World Cup? Nothing elitist about a game just because you don't like it. It makes a bucket load of cash, so it's doing something right.

singingstranger

Undercoverguy wrote:

How in gods name did they close off o'connel street for the wide empty shot??

I'd imagine they did what they did for the move 28 Days Later in London: get a camera there at like 5:30am, just leave it perfectly still and running, and then create a still photo using various portions of VT. Then just CGI the traffic lights changing simultaneously et voila.

Very good ad, though, epic is indeed the word.

FunkyChicken

Tha ad is well done but come on. Golf? Epic? I dont think so

Dustaz

singingstranger wrote:

I'd imagine they did what they did for the move 28 Days Later in London: get a camera there at like 5:30am, just leave it perfectly still and running, and then create a still photo using various portions of VT. Then just CGI the traffic lights changing simultaneously et voila.

Very good ad, though, epic is indeed the word.

Thats exactly what they did. Theres very very little trickery in that shot, just some crowd replacement.

Youd be surpised how quiet o connol st is at 5 in the morning.

magpie

Basically they're trying to do the same thing as "sexing-up" GAA - take an incredibly tedious sport and make into something acceptable, nay desirable, by throwing millions of advertising € at it and having slow motion shots of the "titans" of tiddlywinks/coarse fishing/camogie (insert sh1te pseudo-sport here). Then make a few references to how "legendary" it is and possibly to Cuchulainn and then sit back to allow the power of advertising to warp the masses' feeble minds.

Good old sponsorship. In 10 years time we'll all be excitedly watching the AIB Irish Nasal Hair trimming championships live from Carlow "we must all bow down as the GODS of Nasal hair trimming emerge from decades of training for the ultimate challenge, the end of Centuries of rivalry to decide who will bestride the globe as Nasal Hair trimming Collosi etc etc etc etc etc"

Basically more evidence that the world is fúcked. Sic Transit Gloria Mundi.

LegacyUser

Here's a piece from Tuesday's Irish Times about it.

The Irish Times wrote:

It's billed as Epic. And with a €5 million budget, AIB's latest Ryder Cup television commercial featuring locations in Dublin, Kerry, Wicklow and New York certainly encapsulates the "Clash of the Titans" theme which the bank aimed to get across in the run-up to September's showdown.

The 60-second advert hit our screens last Friday, and no expense was spared for what has turned out to be a slick production which will spearhead the bank's marketing campaign from now until the first tee-shot is hit at the K Club on September 22nd.

As one of the title sponsors of this year's Ryder Cup, AIB called on the services of McConnells advertising agency to develop the concept. They, in turn, brought in Donegal's Enda McCallion to direct the advert.

McCallion, who has lived in Los Angeles for 20 years, is more accustomed to directing music videos for bands such as heavy rock group Nine Inch Nails. But his clever use of key locations around Ireland and New York, combined with dramatic music and a simple, yet strong script makes for an effective ad.

The music is a full orchestral version of Clint Mansell's Summer Overture from the film Requiem for a Dream, arranged by Fiachra Trench.

Filming in Ireland took six days and began last September. To obtain the desired effect, the creative team even had O'Connell Street in Dublin closed early one Sunday morning. The makers of the film 28 Days Later managed a similar feat when they closed the city centre of London to gain their dramatic opening shot of deserted streets. This time, with the aid of computer-generated graphics, the ad shows throngs of people downing tools and making their way across O'Connell Bridge in anticipation of the biggest team event in golf.

The common image running through the ad shows Patrick Geraghty, a professional at Glen of the Downs and Seafield, teeing it up at locations such as Lugala in Wicklow, Slea Head in Kerry and off the Brooklyn Bridge in New York.

"We sat down with our agency last year and tried to figure out what angle we were going to take," said Jim Kelly from AIB. "After numerous storyboards and footage, we realised this is much more than just a game of golf. For Ireland as a nation this is huge. Then, when someone around the table mentioned the word 'epic', we said that's exactly what the Ryder Cup is in a nutshell.

"For us it also meant an epic budget," quipped Kelly, before adding that, "staging the Ryder Cup is a once in a lifetime opportunity, particularly for the bank to promote Ireland so well instead of simply flogging a product".

The ad shows thousands of sports fans gearing up for the event, but Kelly said there were only 120 extras used during filming in Ireland. After that, high-tech effects, like those used in blockbusters such as Alexander, were used to "capture the pre-event feelings of thousands of Irish people".

The bank were also keen to avoid references to battle, especially after unsporting scenes at Kiawah Island in 1991 and Brookline in 1999. Instead, the bank believe the Titans concept is more apt.

The script reads: "This will be where the Titans clash . . . This will be where the world is watching . . . This will be the sound of half a billion people holding their breath . . . This will be the Ryder Cup . . . This will be Epic."

The ad will air on all terrestrial stations and numerous satellite channels until proceedings get under way in September.

magpie

What a load of sh1t

LegacyUser

magpie wrote:

What a load of sh1t

How profound...:rolleyes:

KdjaCL

alleepally wrote:

Whoopeee for AIB. Associated with an event that means nothing to most people in Ireland. Who gives a fiddlers fcuk about it or the Ryder cup

Its the Ryder Cup!!!


Us vs Europe in ehh Golf every 2 years barring terrorist attacks, i intend to watch it on my Sky TV and i dont giv e **** who gets the money. Suppoise RTE could whinge to the goverment again and show it badly as per usual.



kdjac

Chinafoot

Personally not a fan of golf but it's most definitely a popular sport in this country...god knows there are plenty of local golf clubs.

Really like the ad too. That's one of my favourite pieces of music.

magpie

How profound...

Actually, I did have something profound to say about this on the last page which some twit buried by copying and pasting the AIB press release into the thread. Hence "What a load of sh1T"

Here it is for your edification, enlightenment and enjoyment

Basically they're trying to do the same thing as "sexing-up" GAA - take an incredibly tedious sport and make into something acceptable, nay desirable, by throwing millions of advertising € at it and having slow motion shots of the "titans" of tiddlywinks/coarse fishing/camogie (insert sh1te pseudo-sport here). Then make a few references to how "legendary" it is and possibly to Cuchulainn and then sit back to allow the power of advertising to warp the masses' feeble minds.

Good old sponsorship. In 10 years time we'll all be excitedly watching the AIB Irish Nasal Hair trimming championships live from Carlow "we must all bow down as the GODS of Nasal hair trimming emerge from decades of training for the ultimate challenge, the end of Centuries of rivalry to decide who will bestride the globe as Nasal Hair trimming Collosi etc etc etc etc etc"

Basically more evidence that the world is fúcked. Sic Transit Gloria Mundi.

Sufficiently de profundis for you?

zod

Trying to find this Ad on the web .. can only find it on the aib ryder cup site .. which is wrapped in flash and the html doesn't seem to work ? .. anyhow anyone know where it can be downloaded ?

Elessar

Very poor ad. For 5 million, I would have expected a bit more.

The editing wasn't paced right and the music didn't fit the scenes. It wasn't "epic" enough to really warrant Mansell's score. It just strikes me as another poor Irish attempt at something great, even though they had an American director.

*sigh* You'll all know what "epic" means when I start making these myself (:p)

teresa-villas

cant find it on the web either

skywalker

I was quite impressed by the ad, best irish ad Ive seen in a long time, & probably one of the best on tele atm.

PowerHouseDan

http://www.breakingnews.ie/2006/05/27/story260704.html if you go into a sport page on breaking news its at the top in as flash just put your mouse over it and it will enlarge.

PowerHouseDan

http://www.aibrydercup.com/flash/ click on aib promoting ryder cup and tv advert

GreeBo

magpie wrote:

Sufficiently de profundis for you?

No, pretty stupid expression of mindless drivel actually.
So golf isnt a sport now?
Please enlighten us to what is a sport in your oh so wise eyes.

:cool:

Vokes

I like it

Big Ears

I like the add as well . As for golf I normally couldn't give a **** but I like the Ryder cup . It's USA v Europe and it really means something , for some reason I enjoy watching the Ryder cup but not regular golf tournaments . There's something about it , it's epic .

ek942

I hope it pisses rain for the whole thing.

fade2black

ek942 wrote:

I hope it pisses rain for the whole thing.

Why?

Mossy Monk

why are people so bitter towards a golfing event?

jank

Because they are ****ing small minded narrow idiots who act big behind their monitor. I dont play golf but I will be watching it very closely. People who say golf is an elitist game dont have a ****ing clue what they are on about

Just shut the **** up. No wonder After Hours has gone down the tubes the last few years with ****wits like that on boards.

Sniipe

I thought the ad was amazing. I loved the O'Connell street thing and the part where they are in (I think) the cliffs of Moher. One of the best ads I've seen. On a par with the Guniness ads.

fade2black

ek942 wrote:

Smokin hash every day for the last 15 years and driving every day as well.Never had any sort of accident or even a scare or near miss.(touch wood).You build a tolerance to these things and I would be more worried now about going anywhere without hash.

There's our answer.

[Jackass]

Undercoverguy wrote:

I was in the extras when it was recorded months ago. Ya can just about see mt on the left of the screen

Well, I thought you were fantastic in it!

alleepally wrote:

Whoopeee for AIB. Associated with an event that means nothing to most people in Ireland. Who gives a fiddlers fcuk about it or the Ryder cup

alleepally wrote:

Same point as I made originally. Apart from Golf fans, who cares about the Ryder cup. Elitist game.

Actually it's the 3rd biggest sporting event in the world after the Soccer world cup and the olympic games. (I pressume they measure these things by viewing figures.)

So I reckon one or two people will be interested in it...not least because we'll have a couple of players on the team and Ireland has one of the highest amount of Golf players in Europe and some of the best Golf courses in the world. (And we have A LOT of golf courses.)

Do you want salt and vinigar on that chip on your shoulder?

nesf

I like the ad. Then I like watching golf now and then. Playing it is fun too.

Monty - the one and only

moved

Catney

fade2black wrote:

I thought it was a Guinness ad at first...the music (Requim for a Dream) is like something they'd use. Believe me though, the Ryder Cup is a massive thing for Ireland this year...a privilege that we get to host it to be honest. Whoever said that it means nothing to most people in Ireland is quite wrong imo.

I agree. Now I am of the Mark Twain school of thought when it comes to golfing. I dont play at all, no interest. It is a massive competition and even though i have no interest in golf, I am proud that Ireland is hosting it this year.

One additional point. In the ad, there are lots of people walking down Westmoreland street I think, on to O Connell bridge. Where are they going? The K Club is the other way. Are there buses going from Connell Street? Are they just doing a lap of the city before they set off in the right direction?

The music is excellent. Great ad.

fade2black

Catney wrote:

One additional point. In the ad, there are lots of people walking down Westmoreland street I think, on to O Connell bridge. Where are they going? The K Club is the other way. Are there buses going from Connell Street? Are they just doing a lap of the city before they set off in the right direction?

For some reason...and I've been doing this a lot lately, I'm sure I have a mild form of sexual dyslexia, I read that as are they going off to the lap dancing club first. Ya see..I read lap..and then my brain inserted dancing....

I wonder is that a common thing.

Anyway, I agree about the golf, don't play it but enough do and they deserve an event of this scale. Like the Tour De France a few years ago.

Goodshape

Elessar wrote:

It just strikes me as another poor Irish attempt at something great, even though they had an American director.

The director, Enda McCallian, is from Donegal.

Good advert alright.

Undercoverguy

Link to the Ad:

http://blinderv.u82.oneproductions.c..._aib_epic.html

Guy:Incognito

Dustaz wrote:

Thats exactly what they did. Theres very very little trickery in that shot, just some crowd replacement.

Youd be surpised how quiet o connol st is at 5 in the morning.

You'd also be surprised how little gets noticed early in the morning. The first time I saw intermission and the chase scene where colin farrell is drivign colm meanys car I was thinking to myself that the scenery looked familiar. Then I twigged it, two fairly long parts of the chase are flmed on the seskin view road in tallaght (one going up the road and another coming down it, with a bit of footage filmed in killinarden in between, all of which were supposed to be a continuos piece of footage) which my cul de sac branches off. They must have filmed it very early as no one I know remembers anything being done.


On the advertising front, has anyone seen the ads for the taxi company on setanta? cant remember which one it is but they must have used the same company that did the ads for unique menswear. dodgy as hell. probably made for €30 and change.

YeatsCounty

Download link for the AIB advert: http://www.speedyshare.com/814352575.html

10.11 MB. Right click, save as.

Big Ears

fade2black wrote:

For some reason...and I've been doing this a lot lately, I'm sure I have a mild form of sexual dyslexia

I believe the shot term for it is sexlexia .

lostexpectation

Undercoverguy wrote:

Link to the Ad:

http://blinderv.u82.oneproductions.c..._aib_epic.html

whats special about it? just loads of people cgi'd into places around Ireland big wow? there no idea, its not original? and some original but dramatic music add on. I don't get it?

its **** **** **** **** ****