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Statistics challenge

gerrymcgovern · 2006-04-30 11:28:00

For a number of years now I have been interested in understanding how certain words on a website have a greater impact with people than other words. What words get people to read and click? What words make them hit the Back button? What I have done is develop a simple voting process. For example, I have created a case…

30-04-2006 11:28am

#1

gerrymcgovern

Closed Accounts Posts: 1 ✭

Join Date: April 2006

Posts: 0

For a number of years now I have been interested in understanding how certain words on a website have a greater impact with people than other words. What words get people to read and click? What words make them hit the Back button?

What I have done is develop a simple voting process. For example, I have created a case study of an imaginary tourism website, and have assembled a range of words relating to tourism: Accommodation, Getting here and around, Special offers, etc. I have then asked people to quickly scan these words and then give a vote of 10 to their favorite, 9 to their next favorite, and so on. (I have done this particular exercise with over 1,000 people in 12 countries.)

I have been getting some very interesting results from this and other similar exercises. I have done some basic interpretation of the data, but now would like to bring it to another level of analysis. Is there anyone out there who might be interested in such a challenge?

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