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Best way to advertise for sporting people

  • 18-04-2006 9:33am
    #1
    shnaek
    Registered Users, Registered Users 2 Posts: 1,180 ✭✭✭


    Hi guys,

    I've read a lot of the posts in this forum and picked up some good tips, especially on adwords and till receipt advertising. Cheers for that.
    I want to advertise my site (the link is in my signature) which is a prediction site for Gaelic Games scores. The championship starts in 3 weeks, and I have been looking at press and at car window stickers. I want to try get as many people on board at the start as possible. I tried fliers last year, but there was huge effort involved and I am not sure that they achieved much.
    I am on a low budget as it is a personal site, designed and developed with a friend, and we did it in our own time.
    What are your recommendations? Should I go for local papers - though credit card size ads in these can be quite expensive? Classified ads perhaps?
    Where do you guys think I'd get most bang for buck?

    Thanks!


Comments

  • #2
    StopGap
    Closed Accounts Posts: 12 ✭StopGap


    Hi,

    I have mentioned it on the Board before ..... My advice is to look at local newspapers and try to get them interested in your site by means of a press release .... try to find a good local angle and see if they are willing to write a small article about you and your site in the sports section.

    For this you have to have a good story that is interesting to read .... not just a "go-to-my-site" story!!!

    Good luck!!

    Menno - www.StopGapMarketing.com


  • #3
    growler
    Registered Users, Registered Users 2 Posts: 2,188 ✭✭✭growler


    It might be worth thinking about next year already maybe look at the various team sponsors and see if they would be interested in running this as a competition site for their customers, may also be worth talking to the national papers who might be interested it running it in the same way the english papers do fantasy football.

    A nice prize might help you get more "word of mouth / mouse" customers and might help in getting some press coverage also.

    In terms of bangs for your buck, as stopgap says, looking to get some press coverage would be by far the most cost effective.


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