TV3 sports rights and on-air revamp

channelsurfer

anyone know what the 2 major sports packages tv3 are in negotiation to buy according to the indo today? world cup rugby could be one but no idea what the other is

DMC

Link to article?

Elmo

anyone know what the 2 major sports packages tv3 are in negotiation to buy according to the indo today? world cup rugby could be one but no idea what the other is

They would want to with the loss of Champions League.

Sentanta have the Rights to all of the Rugby World Cup Matches outside the Irish matches. (Has this been finalised?)

RTE will be putting up a good fight for them since they have lost many Rugby Rights already to Setanta.

TG4 might also be interested since they lost the Celtic League to Setanta.

Basically, Setanta has caused a major change in sporting rights in Ireland.

What else is their for TV3? Other then to be sold to Setanta.

channelsurfer

TV3 is revamping the station's branding and investing a six-figure sum in a new ad campaign three weeks before the debut of new rival Channel 6 next month.

The "radical new look" will be unveiled on March 6 and has been developed by British design company Turquoise. The new entertainment station Channel 6 goes on air on March 30 and it will be backed by a €1m campaign.

At a presentation, TV3 revealed that it was in negotiations on two "major sports rights packages" and has a number of home productions in the pipeline.

Industry sources also say that TV3 is beefing up its sales team with the appointment of well-respected sales figure Stephen Grant as its new sales manager. This follows the departure of TV3 sales manager Daragh Byrne to Channel 6.

Mr Grant will start in TV3 next month after a five years with Sky Television's Irish operations, where he was commercial director. Ad agencies have responded well to the appointment.

Yesterday TV3 demonstrated it was "business as usual" at the station, despite the fact that its ownership is currently on the table as stakeholder Canwest is selling its 45pc share. ITV, which also owns 45pc, is seen as a likely buyer. TV3 has submitted a number of home programming proposals to the Broadcasting Commission of Ireland new production fund. These include a six-part drama and two reality TV/documentary programmes.

The new look for TV3 features the number "3" and three circles and will run on all links and promos. It will be backed by a multi-media campaign including 48-sheet posters, bus sides and radio ads.

Pat Kiely, TV3's director of sales and marketing, said the new logo and links were "pretty radical on-screen and off".

icdg

Before we get sued...the source for that story is Samantha McCaughran's piece in today's Irish Independent.

channelsurfer wrote:

The new look for TV3 features the number "3" and three circles and will run on all links and promos.

Hmm...Channel 4 circa 1996, anyone?

Presumably TV3 News will get some sort of mini-revamp the same day. And will "Three is the Magic Number", the start up film since day 1, survive the relaunch?

BTW... I'm renaming this thread since the article deals with both topics - we'll see how things go and if the two topics warrent a split thread, we can do that.

Round Cable

Perhaps with the rebranding, they'll finally go widescreen.

Mossy Monk

but they will. end of the summer 2005 they promised

oh yeah, its 2006 now

channelsurfer

sorry folks. My fault havent got the hang of this quote thing so should have not pasted it without credit to indo.

flogen

Any kind of home-grown produce is a good start, the last thing I remember TV3 doing (besides the sport and current affairs shows, which are just covering their licence agreements), was The Eamon Dunphy Show and The Weakest Link... with Eamon Dunphy.
While a reality TV show isn't a good idea IMO, I will be interested to see their drama and doc's, rumour has it Claire Byrne is working on (or at least pitching for) her own Documentary series over there, and they were keen (last year) to get some Irish content, but they had very little cash to do it... the profits they've made must have helped them with that.

Whoever does buy them, one thing that should be done is an improvement in their studios and offices.

Elmo

and they were keen (last year) to get some Irish content, but they had very little cash to do it.

LOL

Last year TV3 where saying that they wouldn't be going near the Broadcasting Fund as it didn't make commercial Sence.

TV3 give about 20million in dividends to its shareholders in total.

A company worth nearly 200,000,000 euro is cash straped?

They just need to invest.

They have yet to show that the TV licence isn't needed.

TV3 = CheeChing!

flogen

Elmo wrote:

LOL

Last year TV3 where saying that they wouldn't be going near the Broadcasting Fund as it didn't make commercial Sence.

TV3 give about 20million in dividends to its shareholders in total.

A company worth nearly 200,000,000 euro is cash straped?

They just need to invest.

They have yet to show that the TV licence isn't needed.

TV3 = CheeChing!

I'm sorry, but I don't know what the Broadcasting Fund has to do with TV3's income, isn't that a portion of the licence fee?

TV3 give money to shareholders, yes, they don't invest in programming. TV3 are valued at 200,000,000 euro, yes, but that doesn't mean they even have a fraction of that to spend on programming.
The company as a whole has only started turning a profit recently; now they have the chance to take that profit and put it back into the station. Up until last year (I think) TV3 ran at a loss so any unnecissary expenses (which included home grown programming) were cut.

Elmo

I'm sorry, but I don't know what the Broadcasting Fund has to do with TV3's income, isn't that a portion of the licence fee?

The broadcast fund is part of the licence fee, that was my point.

TV3 have an annual budget of 20,000,000 a year on home productions and bought in shows. (This is based on the fact that RTE spend 25,000,000 on foreign programming and TV3 spend 6.8 million on wages each year)

TV3 get around 40,000,000 in advertising revenue each year. (Basing this on RTE TWO annual revenues from advertising.)

40,000,000 - 20,000,000 = 20,000,000

The remaining 20,000,000 is given to ITV, Canwest and the Irish shareholders.

As I said

TV3 = CheeChing!

Also the tiny profit mentioned by TV3 which does not count the fact that it earn 20,000,000 for shareholders was only 500,000.

Now in 2004 RTE TWO spent 500,000 changing its name back to RTE TWO. I wonder what TV3 are spending their Profit on?

flogen

Elmo wrote:

The broadcast fund is part of the licence fee, that was my point.

Perhaps tv3 didn't want to use it so they couldn't continue to claim that they cost the tax payer nothing; it's a nice Marketing tactic.

TV3 have an annual budget of 20,000,000 a year on home productions and bought in shows. (This is based on the fact that RTE spend 25,000,000 on foreign programming and TV3 spend 6.8 million on wages each year)

I don't get your maths; you have calculated TV3's annual budget for programming based on the money RTE spend?

TV3 get around 40,000,000 in advertising revenue each year. (Basing this on RTE TWO annual revenues from advertising.)

Some more twisted logic, I find it hard to believe that RTE2 and TV3 sell ads at the same price... but ok.

Also the tiny profit mentioned by TV3 which does not count the fact that it earn 20,000,000 for shareholders was only 500,000.

Now in 2004 RTE TWO spent 500,000 changing its name back to RTE TWO. I wonder what TV3 are spending their Profit on?

operating profits were €5.6m; where are you getting 500,000 from?

Elmo

My logic is that RTE have a spend of 25,000,000 on imports, therefore TV3's spend on imports cann't be far of it. I assume that TV3 spend around 15,000,000 on imports and not much more then 6.8 million on home produced shows.

Since RTE TWO gets only 9% of the audience I am assuming that TV3 gets more in Advertising revenue since it gets 13% of the audience. But that's just my logic.

I actually thought I had read that TV3 had only made 500,000 in profits.

And I have read that ITV and Canwest earn nearly 7million each in dividends from the station.

flogen

Elmo wrote:

My logic is that RTE have a spend of 25,000,000 on imports, therefore TV3's spend on imports cann't be far of it. I assume that TV3 spend around 15,000,000 on imports and not much more then 6.8 million on home produced shows.

Since RTE TWO gets only 9% of the audience I am assuming that TV3 gets more in Advertising revenue since it gets 13% of the audience. But that's just my logic.

I would have thought that TV3 would charge less for adverts as they are in a less dominant position in people's minds (even though they often pull in viewing figures to match RTE 2). Even looking at the quality of the ads on daytime would back that up IMO, TV3 have all those stupid Irish Tarot Cards etc. while RTE have a slightly higher quality.

I actually thought I had read that TV3 had only made 500,000 in profits.

And I have read that ITV and Canwest earn nearly 7million each in dividends from the station.

I thought you said 20,000,000? Anyway, I'm not sure how much they've gotten recently, but TV3 has only been profitable for 2 or 3 years, I can't see how investors would reap such huge dividends when their company is in the red, but I haven't got a great business mind all the same.

Elmo

20,000,000 before you take away Canwest, TV3 and Irish Sharholders Dividends away.

I would have thought that TV3 would charge less for adverts as they are in a less dominant position in people's minds (even though they often pull in viewing figures to match RTE 2). Even looking at the quality of the ads on daytime would back that up IMO, TV3 have all those stupid Irish Tarot Cards etc. while RTE have a slightly higher quality.

I would agree with you there, but you also have to take into account that TV3 show more adds per hour then RTE and TG4.

http://www.ireland.com/newspaper/finance/2006/0113/1232663356BWCANWEST.html

TV3 cann't be that far off RTE TWO in realtion to Advertising Revenue.

According to that article the first quarter of last year they had 8.7million euro which works out at about 35,000,000 if they got the same amount for each quarter.

As far as I know companies work out how much dividends it gives its shareholders during investment talks.

The head of Canwest when arriving in New Zealand stated: -

Are we here to make TV or here to sell soap?

His opinion was that they where their to sell soap i.e. Advertising.

Anybody out their that can fully explain TV3's accounts from what they have read, I may be totally wrong.

Telefís

The disparity between RTÉ Two and TV3 isn't as great as 9% vs 13%, rather it is 11% vs 13% - big difference! I think RTÉ would be in right trouble if it ever got to that level again, as it did around 2000.

It is heartening to see that even though TV3's market share has grown consistently, RTÉ Two's has too ever since the initial shock of TV3 smashing it at the beginning. TV3 looks like it has pretty much reached its peak unless programming changes are made, while RTÉ Two look set to match them in 2006-2007 if current trends continue. Either way it seems both Irish terrestrials are eating into UK and general multichannel share which is good to see.

It'll be interesting to see the TV3 relaunch - the three circles do sound very like late 90s Channel Four alright...

watty

Elmo wrote:

The head of Canwest when arriving in New Zealand stated: -

Are we here to make TV or here to sell soap?

His opinion was that they where their to sell soap i.e. Advertising.

A short term attitude, that will doom a station and in the end lose advertising.

People watch for the programs, not the Adverts. The TV channel needs adverts to make money. But concentrating on making TV will ensure the viewers in the long term.