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Hard Fi Shoe Shop

magpie · 2006-01-13 10:08:36

Is it just me, or are Hard Fi part of some bizarre circular marketing exercise for the thinking chav about town? They look like they shop in champion sports, their song is used in an advert for champion sports and their video features a guy working in... you guessed it... champion sports. Anything that weans the trackies…

13-01-2006 10:08am

#1

magpie

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Join Date: April 2003

Posts: 3365

Is it just me, or are Hard Fi part of some bizarre circular marketing exercise for the thinking chav about town?

They look like they shop in champion sports, their song is used in an advert for champion sports and their video features a guy working in... you guessed it... champion sports.

Anything that weans the trackies off the unce unce unce has to be good though...

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Comments

#2 28-01-2006 5:30pm

jmc

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If I was to be pedantic about it I'd say it's Lifestyle Sports ad But they do have good taste picking up The Killers, and New Order before that.

It's a good album from start to finish and stands up to a lot of repeat listening. It does have that euphoric from the street air to it alright but they really carry it off live. And their lyrics connect with the ladies as well as catering for all the lads up the front! A thinking ladies Ian Brown then? Hoping they'll come back this summer.

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