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A Modest Proposal on how to sell tickets

  • 09-12-2005 5:36pm
    #1
    grumpytrousers
    Registered Users, Registered Users 2 Posts: 1,884 ✭✭✭


    I hate these touting is good/bad discussions. Mainly 'cos I hate touts. I understand all the the free market McGubbins arguments that come out, but for the hell of it - and only as a starting point for a discussion, here's a mad idea. (I don't think it's an original idea, but ain't seen much talk of it ever)

    Promoters sell tickets through Ebay/auction mechanism. Cut out the middle man. Now they'd have to build in a method of preventing transferring of same - thus if you buy 4 tickets and one of your pals pulls out, then tough crap. But as a whole, it'd work.

    There's a 'reserve' that the promoter wants per ticket and then it's just thrown open to the market. In other words, you commit to a site that you are willing to pledge €300 for 4 standing tickets. The first 'round' of the auction ends in 3 days and if you win, you win. You don't, you've lost nothing. Another 'round' opens 2 days later with another block of tickets up for grabs. As the market is satisfied and those that want tickets most have paid most, the price comes down

    I don't particularly like the idea I've just pitched, mind, but at least (if the transferability issue could be sorted out) only people who really want to go, can go. Or they've more chance Also, as those willing to pay exorbitant amounts become thinner on the ground (say 50,000 of the 80,000 that croke park holds) then the other tickets get cheaper.


Comments

  • #2
    ronbyrne2005
    Closed Accounts Posts: 3,494 ✭✭✭ronbyrne2005


    this is dynamic pricing,i mentioned it on another thread on robbie williams concert earlier today, i think it could work with a few alterations


  • #3
    Time Magazine
    Registered Users, Registered Users 2 Posts: 8,452 ✭✭✭Time Magazine


    Touting cannot be stopped. It's the most economically efficient method of transfer. If The Used were playing Dublin tomorrow, I'd pay €150 to see them. What a tout does is find the differential between what I am willing to pay for a ticket and its actual price. Ebay, or anything like it, won't work.

    Now, just for the records, I hate touts. Basically, for a standard gig/computer console/price of fruit a fair price is set that the market will bear and that the producer thinks will gain him a nice living. If I could get that imaginary The Used ticket at €30 I'd be happy. If the tout then stole the additional €120 from me I wouldn't. That's basically what their living is made from. Not just pseudo-stealing, but preventing the tshirt sellers and McDonalds from getting another customer.

    But that demand fluctuation will always exist, unfortunately,


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