Most patronising ad on TV?

Quatre Mains

I know there was a recent thread around bad ads, but I'm specifically talking about ads which are designed to make you buy into an image or fool you into believing that if you buy product x you will be more attractive/slimmer/more popular/the envy of your neighbour etc etc.
I'm bringing this up because there is one ad which has struck me as so poor that I have to change channels whenever it comes on, namely the new Gillette ad with David Beckham, Julio Inglesias and a few other blokes. Gillette's ads have always been pretty cringeworthy but IMO the introduction of celebrity 'icons' and the 'subtle' inference that you too can be worshipped like these boyos if you buy our lastest even better than the latest amazing razor is a bridge too far, and surely could only influence an idiot when it comes to choosing a new razor.

Had to get that off my chest.

Flukey

Well they couldn't use a catchphrase like:
Our blades are as sharp as David Beckham's penalty taking!

Ciaran500

I've heard everyone complaining about this ad but I still haven't seen it???


What happens in it?

Zonko

I remeber one a while ago were Micheal Schumacear was advertising Shampoo... I don't remeber much else, but it seemed very funny at the time, and a little weird...

munkeehaven

anything that makes me feel like i have to be totally anorexic to look good eg special k ads with the skinny biatches going ''ooh im so fat oooh".grrr.or the danone ads "zero percent fat!!"..yeah and zero percent taste!!....oh and cleaning ads always make guys look so thick.

Jim

The Sprite Zero add. Man looking at sweaty woman through a CCTV camera. Woman drinks Sprite Zero. Woman takes off her top and throws it at the camera.
Voiceover: Drink Sprite Zero.

Wtf like?

Nuttzz

tampax compact ads, WTF? its a poxy butterfly!!!

Sleipnir

Ben Afleck did an ad for Pantene (yeah, he's doing well) a while back
"Because you're worth it too"

Didn't Schumacher do the same?

All those "probiotic" ads. Can't believe people fall for that one.

monkeyfudge

Sleipnir wrote:

Ben Afleck did an ad for Pantene

He wouldn't let them show that advert in America as it was so terrible he thought it would damage his career.

Apparently he has some sort of appeal over there...

Don't know why we had to suffer through the thing though... and his films for that matter...

giftgrub

theres an ad on the uk digital stations for some type of mens magazine...basically it suggests that men are only interested in sex football etc

now dont get me wrong....i like sex and football...but i think if the ad was aimed at women and suggested they were only interested in cooking and cleaning there'd be bloody murder

thats what annoys me

mitnick

the one where the black guy is followed by the girls and his mobil goes off and they like move aways and go to the guy with polyphonic ringtone
wtf up with that

oh yeah the one with the guy having dirty clothes and the women voice over says "u see that big white box in the coner it's a washing machine"
oh come on how dmb do these advertisers think men are.

that actimal ad with the germs and reinforce defences jesus makes parents feel guilty dont they
if you dont buy this your son well become sick as hell so buy so little men can fly around in them yeah rite

Ardent

I personally can't stand any of the McDonald ads. New food, new people. I'm loving it. F**k off! Or the ads with the muppet with the mic doing interviews with the McDonald staff. Cringe.

ArphaRima

Any ad involving nappies or tampons.
The water is always blue.
I would prefer for the sake of realism, if they used red yellow and brown colours respectively.

ixoy

The Vodafone ad where that tosser is waiting for girlfriend in the cafe and starts playing with his phone. It's on before a load of movies in the UGC - grrr! His friend eases international relations does he? GRRRR. How about we ease my internal fury by submitting the advertistment makers to the ritual of hari kari!!! :mad:

magick

I personally can't stand any of the McDonald ads. New food, new people. I'm loving it. F**k off! Or the ads with the muppet with the mic doing interviews with the McDonald staff. Cringe.

Yup the "im lovin it" slogan is pretty terrible and makes me cringe, but as for that ad i think you man behind the counter being interviewed is class, he seems to bored and uninterested at his job just like the real workers, unlike those other Mc Donald/fast food ads where the staff think its the most amazing place to work in.

sceptre

fluffer wrote:

Any ad involving nappies or tampons.
The water is always blue.
I would prefer for the sake of realism, if they used red yellow and brown colours respectively.

Easier for de Queen and the landed gentry to understand with the blue water though.

I suppose you'd like sanitary towels rebranded as "nappies for women" too?
... and although it isn't my line, I know I'm going to get a smiting for that one. Back, vile Heratic serpents of sin!

vibrant

Ardent wrote:

I personally can't stand any of the McDonald ads. New food, new people. I'm loving it. F**k off! Or the ads with the muppet with the mic doing interviews with the McDonald staff. Cringe.

Those are awful, aren't they? Although there is one ad where the chap is trying to find out where he can obtain nutritional information on McDonalds food.. and he is told that the information can be found in every shop.

Cut to a scene of him in a McDonalds, standing in front of the little nutritional information leaflets which are in a glass display case!

:rolleyes:

Yeah, McDonalds, easily obtained... right...

opthrcks

The Sprite Zero add. Man looking at sweaty woman through a CCTV camera. Woman drinks Sprite Zero. Woman takes off her top and throws it at the camera.

That really is a wacky ad, don't know what they're trying to say.
And I love the sprite (is it them?) ad with the guy shaving.
A far more realistic display of what happens if you tried to shave like they do in 'normal' ads - IMHO
As a shallow aside, the woman in that sprite zero ad is dead sexy.

oh yeah the one with the guy having dirty clothes and the women voice over says "u see that big white box in the coner it's a washing machine"

Someone has told advertisers that all women believe that all men are useless around the home. So they believe you can never show men as being too thick, and women will relate to the ad, and buy the product.

pork99

Ardent wrote:

I personally can't stand any of the McDonald ads. New food, new people.

The one with the woman dentist who wears her husbands pyjamas and sh1t? It's like some campaign that they came up with a concept for and then couldn't think of any way to use it but they were up against such a tight deadline so they just threw any old crap together. It's so weak.

jor el

All ads for girly products seem to be damn patronising, and I don't mean just the tampon ads. Take the Gillette Venus ads, 'you'll want to shave your legs 16 times a day when you use Venus' and such rubish. Same goes for the leg wax ads. I don't think that any woman even remotely believes any of that pash.
Then there's the facial clensers that make you want to put on all your makeup just so you can take it all off again. Bah!
It's getting just as bad with male products too, all these creams and balms and such. All trying to convince you that you'll be some sort of Adonis if only you'd use Nivia for men.

Ardent

jor el wrote:

All ads for girly products seem to be damn patronising, and I don't mean just the tampon ads. Take the Gillette Venus ads, 'you'll want to shave your legs 16 times a day when you use Venus' and such rubish. Same goes for the leg wax ads. I don't think that any woman even remotely believes any of that pash.
Then there's the facial clensers that make you want to put on all your makeup just so you can take it all off again. Bah!
It's getting just as bad with male products too, all these creams and balms and such. All trying to convince you that you'll be some sort of Adonis if only you'd use Nivia for men.

That's patronising stuff there alright. A bit like the Special K ads - you too can a body like this model if you eat Special K!

*When used in conjunction with a balanced diet and daily exercise

penguinbloke

I think Bill Hicks said it beast when he said.

"By the way if anyone here is in advertising or marketing... kill yourself. No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself. Seriously though, if you are, do. Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers, Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no f**king joke coming. You are Satan's spawn filling the world with bile and garbage. You are f**ked and you are f**king us. Kill yourself. It's the only way to save your f**king soul, kill yourself. Planting seeds. I know all the marketing people are going, "he's doing a joke... there's no joke here whatsoever. Suck a tail-pipe, f**king hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil f**king machinations. I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man, I am not doing that. You f**king evil scumbags! "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing." Godammit, I'm not doing that, you scum-bags!
Quit putting a godamm dollar sign on every f**king thing on this planet!

"Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a f**king web! "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..." How do you live like that? And I bet you sleep like f**king babies at night, don't you?"

A bit harsh but it gets the point across

pork99

Amen to that

pork99

The other one that gets on my f*cking wick is the Computeach(?) ad

"I'm a self employed web designer working from home spending more time with my family" (something like that anyway)

should be

"I'm a self employed web designer working from home spending more time posting pointless messages on boards.ie than I would ever have believed possible"

Believe me I know

tk123

tampax compact ads, WTF? its a poxy butterfly!!!

Correction it's a moth - there's a BIG difference you know - butterflys are ok but moths are evil!! Anyhoo you know what ad bugs me - that one about some cartoon to teach kids French. I think it's call Muzzy and its some oulwan saying stuff like "you want your kids to be sucessfull don't you" etc etc and they show a clip and its a 20-30 year old cartoon....!

Puck

I don't know if they still show it but remember that ad with the "house hippo"? Its message was not to believe everything you see on TV! They actually advertised thinking for yourself! I still can't get over that! They feel people need to be told to think now? How patronising is that?

Blisterman

tk123 wrote:

Correction it's a moth - there's a BIG difference you know - butterflys are ok but moths are evil!! Anyhoo you know what ad bugs me - that one about some cartoon to teach kids French. I think it's call Muzzy and its some oulwan saying stuff like "you want your kids to be sucessfull don't you" etc etc and they show a clip and its a 20-30 year old cartoon....!

And the woman who says "These Children aren't French, they're British" That really annoys me for some reason. Also the kids look French, so I think she's lying.

jor el

Blisterman wrote:

Also the kids look French, so I think she's lying.

Do they wear berets and have onions wrapped around their necks Seriously though, I think I've seen this ad but can't really remember. Does it be on during Rikki Lake on TV3 daytimes by any chance? It sounds like to sort of annoying crap they'd put on during these annoying crap shows.

Zulu

I think the idea is not to appeal to men or adolesences, but pre-pub boys. ie; boy who wil be shaving in the next year or two. The logic being that people don't change their shaving products that often.

...But that add does indeed suck the big one.

seanie04

Hate those stupid f.ing milk tray ads during will & grace on TV3.

Talk about offensive and stereotypical.

arrgh. :mad: :mad:

orangerooster

That Muzzy ad-I hate it!That old hag should learn to shut up-your right though that kid is definitely French-so shes a lying old hag.It such a bad ploy on parents guilt-"you want your kids to be successful right?" gets on my nerves to a very serious degree.

BuffyBot

Charmin bog roll with the two women comparing their respective brands - what a pile of patronising cack

tk123

oh oh was yer one in that Charmin ad in Wife Swap!??!?!?

Crucifix

On the subject of McDonalds and "I'm loving it", I find it amusing when the suicidal looking teenage low wage worker serving me is wearing the obviously untrue "I'm loving it" on their shirt.

Buck Owens

is it just me or has no one mentioned those bloody Clearsil Ads, "Now not only your face shines your confidence does". 'Oh if you use clearsil, girls will like you'. That git opening the fridge has one of the most punchable expressions on his face. :mad: :mad: :mad: :mad:

Pigman II

The 140minute commercial entitled 'Minority Report'. I felt truely patronised by advertising after sitting thru that crap.

Since were quoting Hicks here at the mo I think I'll paraphrase him : 'Spielberg, you don't have enough money, you ****ing whore? '

simu

"Body"spray ads - you don't just put deodorant under your arms but on your whole body now. What a ludicrous idea!

elivsvonchiaing

Has to be the Tipperary springwater ad: Broccolli! Deadly! Can I swap me brown bread?

Can I have the sick bag please? Ripoff on top of being crap

emmeygirl

I'm amazed, after 6 years of effusive shouting about cillit bang, nobody has directed Barry Scott towards some sort of counselling programme. Not even Kim and Aggie get that worked up over a dirty bathtub ;-)

And WTF has he done with Jill? :-P

nudger

Welcome to Boards, But wait for it.:D



On second thoughts, " Thomas Gear Here" go rob a house and we'll give you "cash"

Mr E

9 year old thread?

Just..... no.

Please don't do that.