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Setanta in basic ntl package

  • 16-06-2004 5:42pm
    #1
    ebsa
    Registered Users, Registered Users 2 Posts: 21 ✭


    Setanta today announced the launch of Ireland's first ever dedicated sports channel, which will be available from August 2004 and will broadcast to over 340,000 ntl customers as part of its basic television package.

    The new channel, called Setanta Sports, will broadcast live coverage of the English Premiership and Scottish Premier League, and will also have exclusive live rights to Rugby's Celtic League. More sports content will be added to the schedule and will be announced in due course.

    Setanta Sports will initially start broadcasting on a weekend basis in August, in time for the launch of the new sporting season. From January 2005, Setanta Sports will extend its broadcast hours to include programming from Monday – Sunday inclusive.

    Niall Cogley, Chief Executive, Setanta Sports said: "This new channel is a significant step in the Irish broadcast market place. In a relatively short-time Setanta has acquired the rights to top class sports programming, which has a direct relevance and appeal to a wide audience in Ireland. Setanta has built up a significant broadcasting business over the last 14 years and looks forward to building on that with the launch of Setanta Sports. Our partnership with ntl Ireland will enable us to deliver this unique channel to over 340,000 ntl homes."

    Today's announcement establishes Setanta Sports as Ireland's fifth national channel, the first indigenous Irish channel to enter the marketplace since the launch of TV3 in September 1998.

    Mark Mohan, Sales & Marketing Director of ntl Ireland said: "This is a landmark day for the broadcasting industry in Ireland. We are certain that Setanta Sports will be essential viewing for Irish sporting fans. Today's announcement enables our customers to benefit from even more choice, confirming our commitment to deliver the best value from Ireland's local and trusted multichannel television operator."

    All ntl customers will receive the channel

    - Fifth Irish Television Channel to be launched in history of the state

    - Live matches from the English & Scottish Premier Leagues

    - Exclusive live rights for Rugby's Celtic League

    - Over 340,000 ntl customers to receive Setanta Sports from August 2004


    Setanta launch Ireland's first sport-only channel


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