The 'NO LOGO' Brand

dirty_latino

What is everybodys opinion on the fact that the 'No Logo' Logo is now a globally recognisable brand?

I think it's brilliant!!!

Zombrex

Originally posted by dirty_latino
What is everybodys opinion on the fact that the 'No Logo' Logo is now a globally recognisable brand?

It is not a "brand" ... it is a descriptive logo, like the UN logo, or the logo for recycling.

dirty_latino

And what makes this 'not a brand'?

I think it's a great marketing ploy by the books publishing company.

Zombrex

Originally posted by dirty_latino
And what makes this 'not a brand'?

I think it's a great marketing ploy by the books publishing company.

It is not a "brand" because it is not selling anything other than the book. Likewise the Kit-Kat logo isn't a "brand", it is just the logo of Kit-Kats bars.

The Nike logo on the other hand is a "brand", because it is not a descriptive logo for a particular product, but rather a logo of a "quality standard" (I think that is how Nike said it) that can be put on anything, from shoes to watches to aftershave, and the association with the Nike "brand" will sell the actual product.

This is actually discussed in the book. Have you read it?

dirty_latino

You picked a winner of an example there buddy!!

Kit-Kat is clearly not a brand :rolleyes: OKAY!!

So we only have kit-kats?

What about:
KIT-KAT CHUNKIES and KIT-CAT KUBES and ORANGE KIT-KATS and KIT-KAT ICE CREAM!!


I wish I was oh so clever just like you!!!

Zombrex

Originally posted by dirty_latino
You picked a winner of an example there buddy!!

Kit-Kat is clearly not a brand :rolleyes: OKAY!!

So we only have kit-kats?

What about:
KIT-KAT CHUNKIES and KIT-CAT KUBES and ORANGE KIT-KATS and KIT-KAT ICE CREAM!!


I wish I was oh so clever just like you!!!

Yeah, okay showing my age there

When I was young (sigh) Kit-Kat wouldn't have been a brand, but as you point out, Nestle recently recently moved the Kit-Kat logo out into a range of products that use the association with the Kit-Kat brand to sell the product.

But if you know what a "brand" is, why are we having this discussion. "No-Logo" isn't a brand

dirty_latino

Oh, I think you will find that it is!

After all the whole No-Logo T-Shirt scenario which can be seen at any left-wing gathering world wide really makes it a brand!

Zombrex

I should add that "No-Logo" with reference to the book of the same name, is not a brand, or even a registered trademark.

There has been a number of trademarks of the phrase No Logo in various countries, but this has not been down in responce to the book.

From www.nologo.org -

Has "NoLogo" been trademarked? Can I use the NoLogo logo on my sail-boat, t-shirt, skateboard or stickers?

There seems to be much creative interest in using the phrase "No Logo". To all those requesting permission to use the phrase:

In brief: we cannot grant permission to use "No Logo", we don't own it (so go crazy!) The more lengthy disclaimer: Naomi Klein and her company Klein Lewis Productions Ltd. have never trademarked the phrase "No Logo." However, companies in various countries have taken the phrase and used the success of Naomi book No Logo: Taking Aim at the Brand Bullies to try to sell various products (from digital cell phone displays to olive oil).

Naomi Klein and Klein Lewis Productions Ltd. do not endorse any of these products, nor do they have any association with these product companies, nor do they receive any money from the use of the phrase "No Logo" when it is used to sell anything other than Naomi Klein's books.

Thanks for your interest!

Zombrex

Originally posted by dirty_latino
Oh, I think you will find that it is!

After all the whole No-Logo T-Shirt scenario which can be seen at any left-wing gathering world wide really makes it a brand!

No, it is just a bunch of hippies putting "No Logo" on their T-Shirts because they liked the book.

dirty_latino

Nonetheless, it is a globally recognisable brand!

And since it doesn't appear to be protected, I could use this brand to extort money off hippies on may-day?

Interesting.......

Zombrex

Originally posted by dirty_latino
Nonetheless, it is a globally recognisable brand!

And since it doesn't appear to be protected, I could use this brand to extort money off hippies on may-day?

Interesting.......

Well it all depends on what you mean by "Brand" .... I don't think it is a brand, because it is not controlled and manipulated by a company or companies to sell individual products. But anyway ....

It is a recongnisable logo, and there are a load of people exploiting the recongnisability of the logo to sell products. I imagine that would be pissing Naomi Klein off no end.

And I think anyone who buys a No Logo t-shirt (probably made in a sweat-shop) and who doesn't recongise the irony is an idiot.

dirty_latino

Who makes clothes in Sweet Shops??

Willy Wonka?

Zombrex

Originally posted by dirty_latino
Who makes clothes in Sweet Shops??

Willy Wonka?

You really should do stand-up :rolleyes:

gandalf

dirty_latino you do not get bonus points on this forum for pointing out someones spelling errors, infact you normally get banned. You knew what he meant buy the original comment.

Also address the topic and do not fire any attempted personal insults like "I wish I was oh so clever just like you!!!". I see another one of those from you and it will result in a ban.

Gandalf.

Faust

Eh, shurup, yez pedantic losers!

shotamoose

Originally posted by gandalf
dirty_latino you do not get bonus points on this forum for pointing out someones spelling errors

Especially if you think 'Globalistion' is a word :rolleyes:

gandalf

Thread Closed as people do not want to stay on topic.