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Developing a sudden interest in American Football?

  • 02-01-2004 05:06PM
    #1
    dod
    Closed Accounts Posts: 801 ✭✭✭


    http://www.ananova.com/news/story/sm_851714.html?menu=news.quirkies
    Lingerie models to clash during Super Bowl
    A special seven-a-side American football clash between scantily-clad lingerie models is to take place at half time during the Super Bowl next month.

    Sports fans will be able to watch the models lock horns on a pay-per-view basis.

    The £18 show will see a seven-versus-seven match between the underwear-clad models.

    Car and caravan manufacturer Dodge, which is sponsoring the half-time show, admitted it could cause controversy.

    "It's not always possible to avoid criticism," said a spokesman.

    The company's new marketing director, Joe Eberhardt, said recently that the company needed to appeal to a "macho" image as well as a family one.

    Speaking of the firm's latest publicity drive, he said: "We definitely skewed it male, but that is fine.

    "If all of a sudden we lose female caravan buyers, it would be an issue. I don't think we have."


Comments

  • #2
    sceptre
    Registered Users, Registered Users 2 Posts: 19,608 ✭✭✭✭sceptre


    Somehow when I saw the thread title I knew it had to have something to do with women in their undies

    It's at half time. Afficionados of real sports will have fallen asleep long before then.


  • #3
    Makaveli
    Registered Users, Registered Users 2 Posts: 8,503 ✭✭✭Makaveli


    Is the Superbowl PPV or just the half-time show?
    Don't Sky Sports usually show it for free?


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