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Operator on the line

  • 10-11-2003 12:05pm
    #1
    dahamsta
    Banned (with Prison Access) Posts: 16,659 ✭✭✭✭


    Operator on the line
    09/11/03 00:00
    By Catherine O'Mahony

    Back in January, Scotsman Stuart Hepburn admits, he knew nothing at all about Eircom.

    He found out about the telco's chequered history - including its much-hyped flotation, share collapse and return to the private sector - only when the company began to headhunt him from investment bank UBS Warburg, where he had been global marketing director for three years.

    Hepburn is now Eircom's marketing director, and has ordered a complete overhaul of its marketing operation.

    Since he arrived in July, a whole division, marketing communications, has been eliminated. Twenty people have lost their jobs, around 20 more are doing new ones and the rest are doing their old jobs as well as handling the work of their former colleagues.

    [...]


Comments

  • #2
    spongebob
    Closed Accounts Posts: 6,143 ✭✭✭spongebob


    He fired 20 of them :D
    He buried the RAT , can we get the suit for the National Museum I wonder?
    They have beome unusually compliant with Truth and Decency over at the ASAI


  • #3
    dahamsta
    Banned (with Prison Access) Posts: 16,659 ✭✭✭✭dahamsta


    He'd probably have a lot more credibility if he'd gone in, fired the 20, buried the rat and left immediately afterwards. IrelandOffline members would probably erect a statue to him or something. :)

    adam


  • #4
    yellum
    Closed Accounts Posts: 5,025 ✭✭✭yellum


    Wow the Marketing Director managed to get a positive story in the papers about Eircom. Isn't that part of his job ?


  • #5
    DonegalMan
    Registered Users, Registered Users 2 Posts: 477 ✭✭DonegalMan


    At end of article...
    He says that internal re-search has shown the company has not been damaged by the corporate woes of its past. "I think the Irish can be a very forgiving race."
    Guess he has a bit to learn about the Irish :)

    Martin Harran


  • #6
    BigEejit
    Registered Users, Registered Users 2 Posts: 3,739 ✭✭✭BigEejit


    Originally posted by DonegalMan
    At end of article...
    Guess he has a bit to learn about the Irish :)
    Martin Harran
    I think what he actually meant is that he can get away with practically anything :eek:


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  • #7
    Urban Weigl
    Closed Accounts Posts: 2,784 ✭✭✭Urban Weigl


    Originally posted by BigEejit
    I think what he actually meant is that he can get away with practically anything :eek:

    I think what he is trying to say is that Eircom can get away with anything.


  • #8
    yellum
    Closed Accounts Posts: 5,025 ✭✭✭yellum


    Past and present performace bolster his beliefs then.


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