What a bizarre ad! I'd love to know who in the Paddy Power marketing department sat down and thought that was a good idea, and that it wouldn't offend anyone.
Don't suppose it's any consolation that the TG ladies were described as being beautiful?
Um - not all of them were. And, no, it isn't a consolation to be considered a beautiful target of such a sick game.
OP - I'd consider that not only is the ad frightfully transphobic, it is also misogynistic, as it reduces femininity to a (sick) beauty contest.
emm, welcome to advertising. Hunky Dory's anyone?
I think its pretty obvious that they set out to offend, they have a rep for it and probably why they give millions of euro to these people to offend on their behalf.....
Sure is and does Deirdre,
We both know whats going on here we've seen it often enough if its not west of Ireland politicians trying to make a name for themselves its some sadvertising type using our bodies and lives as vehicles for their agendas, its a deeply sickening cynical process.
Wow props to Paddy Power. Lets use the must vulnerable, misunderstood, and down trodden group in society to make money. Of course so many men will being laughing at that ad with their mates....and when they're alone they jack off to trans porn....
I am hoping this advertisement will be long buried before it even gets a chance to air and is used as an example of the down right ignorance that's still present.
Just on this point, it's about ladies day at cheltinham, women dress up and win prizes for best dressed etc, it essentially is a beauty contest. So I don't see how the ad itself is misogynstic.
Transphobic it may be.
Aired three times yesterday on Sky soccer saturday, how many million have seen it do you think?, which was the whole point including the controversy IMO.
Well by that fact, then alot of people have seen it. I'm only hoping the video comments on the PP blog is an mirror image of the majorities sentiment towards it.
It's absolutely shameful, that such BS is allowed on TV anyway.
Oh right this is the part were we get involved in a long drawn out protracted debate with you, to detract from the OP, sorry not buying it
Pity the Levinson Enquiry didn't extend to advertisers.
Here's the youtube video if anyone wants to flag it. I flagged it as abusive/hateful against vulnerable people.
Oh and how do we use the ignore function on here again?