Originally Posted by WesternZulu
Just wondering whats peoples opinions on mid west radio?
Personally, my god, i think its awful (well if your under the age of 50, otherwise its brilliant).
From listening to other local and regional radio stations, they seem to be a lot better.
To me as a 30 something, the music etc is muck but it has to be looked at in isolation. I don't know the stats but I imagine the demographic they're after is the 45 plus age group and mainly in rural areas. To older country people it's a God send in that they get the local news and views which is vital. I always recall years ago in my Grandfathers house (which was a typical farm), when the postman arrived with the Irish Independent (yeah he used to deliver the papers as well), everything was dropped until the Death Notices were read from the paper - this is a real old Ireland thing. Now Mid West read the Death Notices twice a day and I can only guess that the listenership figures at both times of the day are higher then than at any other point during the day.
Like any other regional radio station, they try to vary the content; from David Cawley in the morning which is probably as contemporary as the music gets, to the West of Ireland version of Liveline with Tommy Marren where issues local, national and international are discussed according to the tone of the phonecalls received, to the God awful Paul Claffey who really has become something of a cult figure in Mayo/Roscommon.
Another area that's huge is the whole local sports thing. Angelina McHugh has become a household name in the West as a result of her sporting knowledge and presentation. At the weekends, anybody interested in club football, hurling, soccer, basketball etc will be kept right up to date with scores or results. You can be guaranteed that any major game involving the Mayo footballers will be broadcast on MWR which has also propelled Mike Finnerty as a commentator onto television screens with Setanta Ireland.
One thing is for certain, Mid West Radio is much more than just a radio station - it's a brand and a bloody huge one at that. You could have a concert/musical in the TF in Castlebar with poor ticket sales but if MWR put their name to it, it becomes a sell out immediately. For example, there are plans in advanced stages for a musical based on the life of Monsignor James Horan and the whole Knock Airport thing to take place later this year and Mid West have already put their name behind it. Mark my words, that musical will become an instant sell out and will gain a huge profile because of Mid West - that's the power of Claffey. While I don't like him, just like Michael O'Leary, he saw a market and went for it and for all his blackguarding on the radio he's a very astute and driven businessman.
Mid West Radio, while it might not be yours or my cup of tea, is so powerful in the West of Ireland that it will survive, thrive and will be here for a hell of a long time to come.