TV3 over estimated the success of The Apprentice. Which I have said before is a fairly average show, which isn't a bad thing since I actually like all version of the show. However this may not keep the viewers.
It is schedule on one of the most popular days of the week for Television viewing. Both RTE, TV3 and TG4 know this, TG4 can attain 90,000 viewers for some of its Monday Night shows. This is different this season with the apprentice taking so many viewers but also that RTE every year put the their prime documentaries and dramas on RTE ONE and RTE TWO. This means that competition on a Monday night this year has been huge. Which is a good thing.
So how are they all fairing: -
Well RTE One remains on top with the Nine O'Clock news, Bertie, Who do You think you are, Bank holiday movie and where was your family during the famine all getting average viewing of 500,000.
RTE TWO has been a surprise this year (mainly because this has been their worst year for new productions) but they all got a good market share RTE TWO kept up an average of 200,000 viewers for Monday night, with RAW, Katherine Lynch, Living With Lucy, Rodge and Podge and others short live series, I would be surprised if the J1 show continues with this phenomona of bad successful TV for RTE TWO.
And TV3 have averaged 250,000 viewers for the apprentice. But most weeks it has added viewers and it should be helped by I'm a Celeb..... and that it is coming to its climax. But you also have to take in to account that TV3 repeat this show twice and again on Channel Six. (twice in prime time).
I think TV3 wanted around 500,000 (on average) viewers for this show and over estimated the popularity of the show.
I haven't seen TG4 TAMs since the redid their website