Well, I doubt the customer found it pointless, as for merits, silver at the ICADs usually means a very sharp campaign that delivered. And that it did.
Amazed you picked such a good, subtle campaign to slam with so much drivel out there. The outdoor stencil look stuff was really good.
(I don't work for he agency, in fact I would indirectly be in competition to them)
Where is the data to suggest that Irish pub has seen an increase in customers due to the ads? Fair enough if I am wrong, but if it has worked, I'm baffled. Don't see it being subtle either, more pointing out the obvious? In any case, it doesn't convince me why I should go and what's different... with chippers they have a day when fish and chips are half-price, that is a convincing reason to get people to go to chippers.