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padraig_croke · 26-01-2012, 16:36

hi there!
I am a student graphic designer in Dun Laoghaire. I am currently working on a new project by Channel4, who wish to create a new tv station for over 60's. the tone shall be "Grown up, challenging and mischievous."
me being 22, I know little of the mindset and attitude of this age group, and would love some insight as to what people would want out of a tv station. What do you watch? what excites you? do you want to be informed? challenged? entertained? understood?

any thoughts on this would be greatly appreciated.
thanks in advance.

p.s. I will not profit from this so don't worry

coylemj · 26-01-2012, 18:06

Does this count as 'News and Media'? I'd have thought the Television forum would be more appropriate.

But I'll kick off the replies....

Repeats of Dallas, Daktari and Dynasty.

padraig_croke · 26-01-2012, 18:13

Quote:

Originally Posted by coylemj

Does this count as 'News and Media'? I'd have thought the Television forum would be more appropriate.

But I'll kick off the replies....

Repeats of Dallas, Daktari and Dynasty.

yeah your right. but im new to boards and i couldnt figure it out haha. this is a channel that "challenges me on my terms, without showing me re-runs of old shows or period dramas that are all the same."

GSF · 27-01-2012, 13:19

Typical of tv exec's to get a 20 year old to design a tv channel for the over 60's. And they wonder why it might not succeed.

padraig_croke · 27-01-2012, 13:25

Quote:

Originally Posted by GSF

Typical of tv exec's to get a 20 year old to design a tv channel for the over 60's. And they wonder why it might not succeed.

that really doesnt help...

Skid · 27-01-2012, 13:31

So what do we get if you win this competition using our ideas?

http://www.dandad.org/awards/student.../3/advertising

Quote:

Create an advertising campaign promoting a new, over 60s television channel for Channel 4. This new channel is about quality programming, and will challenge the audience in a characteristically Channel 4 fashion. No Larkrise to Candleford here, please.

padraig_croke · 27-01-2012, 14:07

Quote:

Originally Posted by Skid

So what do we get if you win this competition using our ideas?

http://www.dandad.org/awards/student.../3/advertising

im not using ideas. i simple asked for an insight into how people over 60 think. what challenges them excites them etc. its a discussion

GSF · 27-01-2012, 16:56

Quote:

Originally Posted by padraig_croke

im not using ideas. i simple asked for an insight into how people over 60 think. what challenges them excites them etc. its a discussion

Why not go and meet some of them face to face then?

You will find them in pubs, shops, hospitals, on the streets, at work. Loads of places actually.

**flogen** · 28-01-2012, 15:54

OP - I don't think this is the best place for your question.

More importantly I don't think you've been entirely honest with people in setting out your reasons for seeking this information.

It's also preferred that people ask beforehand if they want to use the forum for research and for-profit research is not allowed (to be honest I see this falling between the two stools of for-profit and academic, but either way a mail in advance might have helped).

I'm going to lock this thread - I think going to some of the other fora (television or 'oulwans 'n' oulfellas' being obvious examples) might be of more use to you but be sure to flag it with a mod beforehand so you don't end up getting in people's way.

26-01-2012, 16:36	#1
padraig_croke Registered User Join Date: Jul 2007 Posts: 28 Adverts \| Friends	New television channel for over 60's hi there! I am a student graphic designer in Dun Laoghaire. I am currently working on a new project by Channel4, who wish to create a new tv station for over 60's. the tone shall be "Grown up, challenging and mischievous." me being 22, I know little of the mindset and attitude of this age group, and would love some insight as to what people would want out of a tv station. What do you watch? what excites you? do you want to be informed? challenged? entertained? understood? any thoughts on this would be greatly appreciated. thanks in advance. p.s. I will not profit from this so don't worry Last edited by padraig_croke; 26-01-2012 at 16:47.

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26-01-2012, 18:06	#2
coylemj Registered User Join Date: Oct 2006 Location: Dublin Posts: 9,394 Adverts \| Friends	Does this count as 'News and Media'? I'd have thought the Television forum would be more appropriate. But I'll kick off the replies.... Repeats of Dallas, Daktari and Dynasty.

27-01-2012, 13:19	#4
GSF Registered User Join Date: Oct 2008 Posts: 1,244 Adverts \| Friends	Typical of tv exec's to get a 20 year old to design a tv channel for the over 60's. And they wonder why it might not succeed.

28-01-2012, 15:54	#9
flogen Moderator Join Date: Jul 2001 Location: Dublin Posts: 9,394 Adverts \| Friends Mod: News & Media, Prime Time Cartoons	OP - I don't think this is the best place for your question. More importantly I don't think you've been entirely honest with people in setting out your reasons for seeking this information. It's also preferred that people ask beforehand if they want to use the forum for research and for-profit research is not allowed (to be honest I see this falling between the two stools of for-profit and academic, but either way a mail in advance might have helped). I'm going to lock this thread - I think going to some of the other fora (television or 'oulwans 'n' oulfellas' being obvious examples) might be of more use to you but be sure to flag it with a mod beforehand so you don't end up getting in people's way.