official website features blurb:
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In the near future, world leaders are mere seconds from signing a global treaty and bringing an end to war as we know it when a devastating terrorist attack rips through the peace conference, killing all in attendance. In a world left with no politicians, diplomats, or activists, only the Generals remain. It’s up to you to assume their roles, command of their forces, and put an end to global terrorism once and for all.
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meh outline, baddie terrorists once again

was hoping they'd come up with a better excuse.
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All-out War – Take control of three unique factions, competing for resources, building up your base of operation, and leading massive batteries of tanks, soldiers, and aircraft into battle.
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base building confirmed, 3 factions confirmed, resources confirmed.
Now that I think about it I hated the resources in generals but in red alert 3 which was very similar I really liked it. I guess I found it much more difficult to harass resources in generals then in red alert 3 without the economy billowing out of control like in c&c3. It also confirms we will not see the return of C&C4 mechanics. Which I am partially saddened by. C&C4 had a flawed system but give them over a year to hammer away at it based on what they learned from the previous game and they could have had something good on their hands.
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Uncanny Sense of Realism – Frostbite 2 technology allows for visceral, visually stunning conflict at an epic scale. Incredibly detailed units and environments, dynamic physics, and exhilarating visual effects bring the battle to life in ways never before seen. This is the closest thing to real war without the consequences.
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I think this is word for word the BF3 blurb on frostbite 2.
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New Ways to Dominate or Ally with your Friends – Go beyond classic deathmatch with a selection of new multiplayer game modes, designed with both cooperative and competitive play in mind.
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co-op mode hinted and multiplayer variety.
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Thrilling Campaign – Command the war on terror in an electrifying single-player campaign. Experience the dramatic story from multiple perspectives—from heroic General to crazed terrorist—while engaging the enemy in pulse-pounding tactical combat.
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blah
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Ever-evolving Experience – Enhance your game with an expanding array of downloadable content. From maps and units to factions, campaigns, and more, the fight against terrorism is deeper than ever.
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So expect a COD like leveling system, possibly general perks and stupid DLC packs
Very bland introduction bit.
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Oh and still image of the last screen of the trailer. look over it for secrets
I tell you now, the obvious one is I see a bulldozer, so they may be keeping classic generals building mechanics?