Originally Posted by D.W
BUT only if its worthwhile and in this case from the information given its just not worthwhile at all.
I think we are going to have to agree to disagree on this aspect.
The ratio of sales to the number of doors knocked on is
going to be very small. Without statistics I cant argue an actual amount. I will give an example. Say you take a housing estate of 100 houses. We will say two hours to cover all 100 houses. How many of these houses are going to a) be occupied b)answer the door at any one time? 100%? 75%? 50%? 25? 0%? Obviously this is going to be dependent on the time of day that the OP calls, but I would imagine somewhere just over 50% would be the max (I don't have stats, don't abuse me). That means that the remainder have never heard of the OP's product. Unless the OP returns and contacts those house then a potential lead is lost. Now instead of ignoring these houses that the OP simply placed an insert/flyer directly through the of these houses and indeed the houses OP has had direct contact with. Product awareness!
Info on the product, business, other aspects and of course contact details. On the website the OP should have delivery routes and dates. The user is aware of the product and the delivery service and had contact details of the OP to place an order. Nothing about online sales, just cold hard information. Of course the OP could
have a booking system but thats above and beyond the scope of the argument. Maybe 90% of inserts will be binned but 10% will have been made aware of the product.
D.W. You mention roadside selling of perishable goods. Again I would love to see statistics of this, I imagine 20% of road traffic stopping would be a generous amount. Take a national road, without statistics I cannot comment but opinionate, but image 100 road users per hour, 20 stop, 80 drive by. Now, what if the OP has a very clear sign with the myjam.ie domain. Similar to the door to door suggestion above, it is generating awareness. Again the website has all the info mentioned above. Possible sales which would have otherwise been lost.
No mention of any eCom site and all the above can be done relatively cheaply. Im baffled if you still think it is unnecessary and more importantly if the OP thinks it is unnecessary. Its vital as far as I am concerned