Noteworthy Whiskey Marketing in Ireland?

[rediguana]

I am currently researching the whiskey sector in Ireland. In particular, I am looking for examples of any pubs / restaurants or retail outlets here who have taken an innovative or interesting approach to the promotion and marketing of whiskey.

Any info appreciated!

p.s. I posted this query on www.irishwhiskeysociety.com and got some useful info, so apologies if the same guys are lurking here and I'm boring them with the same post!

[BeerNut]

I quite liked the little baskety thing the Porterhouse commissioned Cooley to produce for their whiskey festival earlier this year. It held a sample glass of four Cooley whiskeys with a drinking order and tasting notes on each one.

[Red Sleeping Beauty]

Oooh, sounds interesting
I'd love to get involved but I have to say, I don't see a huge amount of advertising other than Jameson's tacky rubbish you see around. So nothing specifically. I think for the longest time the most advertising or marketing you got was the stained glassed in the windows that had Paddy or Powers or Jameson or Bushmills. I'd love to see other whiskies getting a look in actually.

Bull and Castle have a big list of whiskies they do with price and %abv. beside them. I'm not sure of what pubs in Dublin actually have a proper selection of whiskey outside of Bull and Castle and Porterhouse. I read on this forum that The Palace have a bottle of Green Spot, I'd love to know if there's like a sign for it or a leaflet or any specials or anything.

So to summarise, no I can't help but good luck

[rediguana]

Thanks, guys.

I actually contacted Porterhouse's HQ to ask them about their own plans for a distillery down in Kerry, but I'm still waiting to hear back. I have info on it from the spring but you wouldn't know how current that info is, what with the awful recession etc.

I'm trying to contact The Palace too as they are mentioned as a good whiskey pub on www.irelandwhiskeytrail.com

[Brockagh]

Originally Posted by rediguana

Thanks, guys.

I actually contacted Porterhouse's HQ to ask them about their own plans for a distillery down in Kerry, but I'm still waiting to hear back. I have info on it from the spring but you wouldn't know how current that info is, what with the awful recession etc.

I'm trying to contact The Palace too as they are mentioned as a good whiskey pub on www.irelandwhiskeytrail.com

Yes, they have some very rare stuff too there, like a whiskey from the Kilbeggan distillery and a DWD. Don't think the DWD is for sale, though.

[lightening]

Originally Posted by Alan Rouge

Jameson's tacky rubbish you see around

I like the current campaign! And.. it's working by all accounts. Good studio shots, nicely produced stuff. Magazine and newspaper works really well.

[Fallen Buckshot]

Originally Posted by lightening

I like the current campaign! And.. it's working by all accounts. Good studio shots, nicely produced stuff. Magazine and newspaper works really well.

i guess the flashy stuff has to make up for the piss in the green bottle they try to pass off as a good whiskey

[Brockagh]

I think the standard Jameson is pretty good whiskey. It's actually quite highly rated by the "experts". Jim Murray rates it 95. Not that I agree with that, but it's not bad at all, I think. Not as good as the regular Powers, though.

[IrishWhiskeyCha]

Originally Posted by Fallen Buckshot

i guess the flashy stuff has to make up for the piss in the green bottle they try to pass off as a good whiskey

Can't say it's may favourite regular whiskey but that is a bit strong

I'm more a powers man as I feel it goes with Guinness just perfectly

Irish Whiskeys such as Jameson and Powers as regular blends beat the pants of most other blended whiskies in their category. If you don't like it fair enough but that does not make it crap. With sales of over 30 million bottles they must be doing something right. And as Brockagh states it is highly rated by industry experts.

[Red Sleeping Beauty]

I'm just not a huge fan of their marketing and advertising. They advertise it as this cool drink for parties or whatever. Same with Guinness and the mythical rubbish, it's just ott. Wouldn't say Jameson's a pissy whiskey though. I think Powers is the best selling Irish whiskey in Ireland outside Dublin actually .


Btw, mind you Jameson is good for yr cocktails and all that and it mixes well with most mixers. Just tried it with ginger ale recently and liked it. Some people "over mix" spirits though I think to mask the taste and get pissed. Bad move...

[Brockagh]

Powers is/was the best selling whiskey on the island of Ireland, but I believe Jameson has, or is about to, overtake it. Powers does very well here considering how little it's advertised, comparitivley.

[IrishWhiskeyCha]

Originally Posted by Alan Rouge

I'm just not a huge fan of their marketing and advertising. They advertise it as this cool drink for parties or whatever. Same with Guinness and the mythical rubbish, it's just ott. Wouldn't say Jameson's a pissy whiskey though. I think Powers is the best selling Irish whiskey in Ireland outside Dublin actually .

Have to agree with you there ... the big corporate monster doing it's ugly thing as usual.

Originally Posted by Alan Rouge

Btw, mind you Jameson is good for yr cocktails and all that and it mixes well with most mixers. Just tried it with ginger ale recently and liked it. Some people "over mix" spirits though I think to mask the taste and get pissed. Bad move...

That's exactly the market the're trying corner and trying to nab a much younger drinker to boot to increase it's sales.

Have a look at this piece on a bar in the states HERE

[Red Sleeping Beauty]

Ah yeah good little site that, was only looking at that bit on the bar the other day. I wonder is that something the OP's looking for ?

[lightening]

Originally Posted by Alan Rouge

I'm just not a huge fan of their marketing and advertising. They advertise it as this cool drink for parties or whatever. Same with Guinness and the mythical rubbish, it's just ott

Originally Posted by Alan Rouge

Btw, mind you Jameson is good for yr cocktails and all that and it mixes well with most mixers. Just tried it with ginger ale recently and liked it.

Read what you wrote. Looks like the campaign is working very well.

[Fallen Buckshot]

ok ok maybe i went abit over on the jamesons tastes like piss .. but powers has alot more character and flavor .. i would even drink Tullamore over Jamesons..
just seems abit thin and watery and i believe old Jimmy is 1 seller cause the advert the sh1te outta it

ive never seen a Powers gift pack with glasses nor is it even carried in most pubs in the US.. of course i guess i cant realy complain because Powers gold is about 5-6 quid cheaper than Jameson ..Advert cost ?

thats like saying Guinness is best stout in the world ... no its just more/well adverted than Beamish , Murphys or O'haras