Smithwicks rebrand

Captain Morgan · 25-08-2009, 14:38

Was just wondering has anyone seen the new image Diageo has given Smithwicks? We got some beer mats and new glasses off them. Seems they are moving away from the traditional look to a modern one. Took some pictures but can't upload until later.

If you seen the new image what do you think of it?

BeerNut · 25-08-2009, 14:48

It destroyed my theory that Smithwick's was about to be discontinued as it was the only Diageo beer which hadn't been given a garish new keg font. Oh well.

Anyway: I absolutely hate the trend towards bigger, flashier, more elaborate keg fonts. It's an arms race between the big brewers in which the drinker loses by having to put up with uglier bars.

kenmc · 25-08-2009, 14:55

Quote:

Originally Posted by BeerNut

It destroyed my theory that Smithwick's was about to be discontinued as it was the only Diageo beer which hadn't been given a garish new keg font. Oh well.

Pity. would be no loss if it went away TBH, tried to like it but can discern no flavour from it whatsoever. Porterhouse Red kicks it's ass every time.

oblivious · 25-08-2009, 14:58

Is this part of the re branding imaginary?

http://www.smithwicks.ie/Catlaughs+0...m151u4dbxzinme

Captain Morgan · 25-08-2009, 15:06

Quote:

Originally Posted by oblivious

Is this part of the re branding imaginary?

http://www.smithwicks.ie/Catlaughs+0...m151u4dbxzinme

It is indeed. That's the ugly new glass. Also pics of new taps too. Stupid mistake from Diageo I think. Not everything needs to look flashy and new.

BeerNut · 25-08-2009, 15:08

Yeah.
"We need a radical departure from our mostly-green branding."
"Mostly red?"
"Brilliant!"
"That'll be €1,000,000 please."

Fallen Buckshot · 25-08-2009, 15:56

Yah they had to change Smittys to red so they could change Harp to green

IronMan · 25-08-2009, 17:30

Now if the good peopleat Diageo were to produce an Ale that actually tasted of something, then I might give it a try. Pure swill.

IronMan · 25-08-2009, 17:33

Quote:

Originally Posted by BeerNut

Anyway: I absolutely hate the trend towards bigger, flashier, more elaborate keg fonts. It's an arms race between the big brewers in which the drinker loses by having to put up with uglier bars.

The shining knight of the Irish brewing industry Galway Hooker has a big, flashy keg font. In Maroon.

noby · 25-08-2009, 18:09

Quote:

Originally Posted by oblivious

Is this part of the re branding imaginary?

http://www.smithwicks.ie/Catlaughs+0...m151u4dbxzinme

Gah - that stupid 'are you over 18?' flash page to arrive at a 'website coming soon' page.

grenache · 25-08-2009, 18:37

Smithwicks - Essa è birra molto bene

*Red Sleeping Beauty* · 25-08-2009, 20:26

Urgh that looks awful.

BeerNut · 25-08-2009, 20:33

Quote:

Originally Posted by IronMan

The shining knight of the Irish brewing industry Galway Hooker has a big, flashy keg font. In Maroon.

Mostly white, innit? Yeah, it's pretty ugly. It would annoy me when I see it in The Palace except I've already walked past the fake handpumps by that stage so am all angered out.

kenmc · 26-08-2009, 07:26

Quote:

Originally Posted by IronMan

The shining knight of the Irish brewing industry Galway Hooker has a big, flashy keg font. In Maroon.

True, but at least it has a beer to back it up.

toiletduck · 26-08-2009, 12:50

The new taps in particular look awful. When I first saw it I instantly thought it was a bud tap.

25-08-2009, 14:38	#1
Captain Morgan Registered User Join Date: Oct 2004 Location: Dublin Posts: 9,838 Adverts \| Friends	Smithwicks rebrand Was just wondering has anyone seen the new image Diageo has given Smithwicks? We got some beer mats and new glasses off them. Seems they are moving away from the traditional look to a modern one. Took some pictures but can't upload until later. If you seen the new image what do you think of it?

25-08-2009, 14:48	#2
BeerNut Registered User Join Date: Feb 2007 Location: Dublin 6W Posts: 2,334 Adverts \| Friends	It destroyed my theory that Smithwick's was about to be discontinued as it was the only Diageo beer which hadn't been given a garish new keg font. Oh well. Anyway: I absolutely hate the trend towards bigger, flashier, more elaborate keg fonts. It's an arms race between the big brewers in which the drinker loses by having to put up with uglier bars. __________________ How's my drinking? Now with Twitter, for some reason

25-08-2009, 14:58	#4
oblivious Registered User Join Date: Sep 2006 Location: The wild west, Dublin Posts: 1,968 Adverts \| Friends	Is this part of the re branding imaginary? http://www.smithwicks.ie/Catlaughs+0...m151u4dbxzinme __________________ "If anybody says he can think about quantum physics without getting giddy, that only shows he has not understood the first thing about them" Niels Bohr

25-08-2009, 15:08	#6
BeerNut Registered User Join Date: Feb 2007 Location: Dublin 6W Posts: 2,334 Adverts \| Friends	Yeah. "We need a radical departure from our mostly-green branding." "Mostly red?" "Brilliant!" "That'll be €1,000,000 please." __________________ How's my drinking? Now with Twitter, for some reason

25-08-2009, 15:56	#7
Fallen Buckshot Registered User Join Date: Oct 2007 Location: Ova Heah Posts: 208 Adverts \| Friends	Yah they had to change Smittys to red so they could change Harp to green Last edited by Fallen Buckshot; 25-08-2009 at 15:58.

25-08-2009, 17:30	#8
IronMan Registered User Join Date: Sep 2002 Posts: 575 Adverts \| Friends	Now if the good peopleat Diageo were to produce an Ale that actually tasted of something, then I might give it a try. Pure swill.

25-08-2009, 18:37	#11
grenache Registered User Join Date: Oct 2007 Location: Between Adare & the Holy Stump / UCC Posts: 2,397 Adverts \| Friends	Smithwicks - Essa è birra molto bene __________________ www.munsterforest.com

25-08-2009, 20:26	#12
Red Sleeping Beauty CongЯegational ConspiЯacy Join Date: May 2008 Posts: 6,235 Adverts \| Friends Mod: adverts.ie Support	Urgh that looks awful. __________________ We Are All Bouergoise Now "War on Christmas" Should the Bible be Banned ?

26-08-2009, 12:50	#15
toiletduck Registered User Join Date: Jan 2005 Location: G-G-Galway! Posts: 2,104 Adverts \| Friends	The new taps in particular look awful. When I first saw it I instantly thought it was a bud tap. __________________ "I've met the man on the street. He's a c**t"

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