Totally agree about the ringtone ads. Very annoying and on way too often.
Those stupid idents in some attempt to make MTV seem in touch with Ireland, the one with the sheep and such. They don't play them in the UK. They're like, 30 seconds long but manage to completely patronise and falsify their impression of their Irish audience.
Everytime I see them I wanna ring them up and say "How about actual acknowledgment of Ireland's existence during the year not just at Paddy's Day? Having a show come from Ireland, playing some Irish acts and actually having some content that reflects the Ireland bit of the MTV UK and Ireland?"
I'm in a bad mood now just thinking about it.