Originally Posted by SaveOurLyric
How are the above two statements consistent: listeners have increase by 4000, but more people are not listening to Lyric ?
Is it because listeners to other Lyric programs are declining and M's is the only one going in the right direction ?
Lyric is much, much more than Marty Whelan who is not even their highest listenership.
No, both other presenters whom I named have increased audience numbers. Both of them each have more listeners than Whelan. George Hamilton's listenership went up 8000 in the same period.
However, the audience share is static and for the station that's actually not that great. The blurb that Aodan Ó Dubhghaill, Head of RTÉ lyric fm, came out with in terms of listen and silent was borderline embarrassing as well.
A leading artist who features regularly on RTÉ lyric fm, Austrian pianist, poet and author Alfred Brendel once said “ The word ‘listen’ contain the same letters as the work ‘silent’. I am delighted that there are now 289,000 ‘silent’ people tuning in to ‘listen’ to RTÉ lyric fm on a weekly basis. Without these listeners the music we play, the thought we put in to programming, the voices that link the music and the care we take in crafting our arts and speech output on FM, online or through other forms of communication, would fall on deaf ears! Thank you all for choosing the station where life sounds better.”
It's worth noticing that the RTE press release did not give a book on book increase figure for Whelan which they did for some other presenters. This leads me to infer that if he had a book on book increase, it was not very impressive.
YOu can read the RTE press release here: http://www.rte.ie/about/en/press-off...dio-listeners/
I suspect Lyric might be better spun off as an independent station tbh. I don't know that RTE is really all that interested in it given the Radio 1 figures and frankly, Radio 1 is the station that would most likely lose listeners to Lyric.