I do not see him as being lost in the shuffle at all.
It seems people want new people pushed to be multiple title winners on arrival to the WWE. It was nice to see a newcomer win the Rumble, but the correct thing happened with him not winning the WWE title.
He needs a few mid card fueds before he can make the next step, and as Show and Kane are kind of "gate keepers" to the Main Event, he is positioned nicely at the moment.
If Del Rios push continued, would Truth be where he is now? How long did Truth have to wait for this push.
Unless your name is John Cena, or are a 3g wrestler, or a freak of nature like Brock, you have to bide your time, and earn your push. Alberto is doing this at the moment.