Wow overreact much? Nody made a perfectly valid point that retailers don't owe anything to their customers with regards to price. Their number 1 job is to maximize their profits as a return for their owner/shareholders (as it is with every company).
As someone else said, we'll stop getting shafted at the tills when people get off their arses and head to Aldi and Lidl more. A serious move in that direction from the main multiples will force them to lower prices as a block.
I do most of my shopping in Aldi, (I find it superior to Lidl) and have been trying to entice as many as my friends and colleagues to start getting their bums down to Aldi/Lidl also.
Just hate the attitude of some of the folk on these threads. The big four SHOULD be trying to entice us in, they SHOULD be trying to have the lowest prices possible on offer to us. I know from experience that making a small profit from LOTS of people, will always stand over your name and reputation than simply being madly overpriced, and making an extortianate profit from a small amount of people!
I can't wait for ASDA to enter the Irish Market, if/when this happens, so long as they don't decide to sit on the fence and jump in the price fixing band wagon that the rest of them do, we should eventually see out grocery bills come in line with the rest of Europe.