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Sexist ads, have you ever made a complaint?

24

Comments

  • Closed Accounts Posts: 37,215 ✭✭✭✭Dudess


    I don't get bothered by ads featuring sexualised women, but I guess the reason it bothers some women is the way there is so much focus on women's looks in every sphere - a female politician: looks have to be brought into it; a female representative of a charity: looks have to be commented on; her do-ability etc... to the abandonment of her other attributes.


  • Closed Accounts Posts: 7,872 ✭✭✭strobe


    Out of curiosity Dudess what would you think of the view that women taking it upon themselves to complain about the Hunky Dorys etc ads hurts rather than helps in relation to 'a female politician: looks have to be brought into it; a female representative of a charity: looks have to be commented on; her do-ability etc... to the abandonment of her other attributes.'?


  • Registered Users Posts: 30,746 ✭✭✭✭Galvasean


    I think there are some instances that warrant complaints - remember that rapey ad for cup a soup a while back - but I do think alot of it is people just looking for an excuse to get indignant about something.

    I don't recall that ad. Anyone got a youtube link?

    re: politicians and whatnot, isn't Barac Obama constantly being commented on in relation to his good looks? Wasn't BIFFO constantly being slagged for his lack thereof?


  • Closed Accounts Posts: 9,925 ✭✭✭Otis Driftwood


    Galvasean wrote: »
    I don't recall that ad. Anyone got a youtube link?

    There was a thread in tLL about it a while back,I think it was cup a soup but could be mistaken.

    It wasnt a TV ad but it was a poster that showed that "3 PM slump" line with some hulking figure grabbing a woman from behind and forcing a bar of chocolate down her throat.

    I did a search but couldnt find it,maybe someone with a better memory than I will remember it.


  • Registered Users Posts: 5,261 ✭✭✭source


    Galvasean wrote: »
    I don't recall that ad. Anyone got a youtube link?

    There was a thread in tLL about it a while back,I think it was cup a soup but could be mistaken.

    It wasnt a TV ad but it was a poster that showed that "3 PM slump" line with some hulking figure grabbing a woman from behind and forcing a bar of chocolate down her throat.

    I did a search but couldnt find it,maybe someone with a better memory than I will remember it.

    There's still one up in a car park in limerick, I'll try to get a pic later.


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  • Registered Users Posts: 24,135 ✭✭✭✭Sleepy


    Sharrow wrote: »
    I lodged a complaint re that one. I was stunned to hear it, got an email acknowledging the complaint but that's it so far, but I haven't heard it on the radio in the last week or so.
    Any chance you could PM me the email you used to complain? Can't remember the specifics of the ad bar the grating last line and the more complaints they get, the faster they tend to be to respond to these things.


  • Registered Users Posts: 8,247 ✭✭✭Maguined


    wilkie2006 wrote: »
    Would you really consider that sexist? I would say it's very tongue-in-cheek, not sexist. All that they were doing was embracing the fact that women don't typically buy Yorkies and making a joke out of it (and yes, I'm sure that women reading this will say they do in fact buy them but you're not its demographic).

    No I wouldn't but a couple of people have told they viewed it as sexist.


  • Registered Users Posts: 10,965 ✭✭✭✭Zulu


    Only ad I complained about was the "he drives, she dies", which was, frankly, dispicable.

    Notably, the ad wasn't considered sexist, and so wasn't pulled.


  • Registered Users Posts: 24,135 ✭✭✭✭Sleepy


    Maguined wrote: »
    No I wouldn't but a couple of people have told they viewed it as sexist.
    I think that was a clever ad. By pointing out their main demographic was men it encouraged a lot of women to start buying Yorkies in order to make a point.


  • Registered Users Posts: 8,423 ✭✭✭Morag


    There was a thread in tLL about it a while back,I think it was cup a soup but could be mistaken.

    It wasnt a TV ad but it was a poster that showed that "3 PM slump" line with some hulking figure grabbing a woman from behind and forcing a bar of chocolate down her throat.

    I did a search but couldnt find it,maybe someone with a better memory than I will remember it.

    5715177073_7ed2eeb214.jpg

    This one?
    Sleepy wrote: »
    Any chance you could PM me the email you used to complain? Can't remember the specifics of the ad bar the grating last line and the more complaints they get, the faster they tend to be to respond to these things.

    I used the online forum on the advertising standards website stating which station I had heard it on and quoted the line 'So I slapped him' and lodged the complaint as it trivialised intimate partner violence when the victim is male.


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  • Closed Accounts Posts: 5,731 ✭✭✭Bullseye1


    What I find more annoying is the adds pertaining to show a family unit sitting down for breakfast or some other family activity and no father in sight.


  • Closed Accounts Posts: 5,029 ✭✭✭ Bailee Purring Meaty


    Sharrow wrote: »
    I used the online forum on the advertising standards website stating which station I had heard it on and quoted the line 'So I slapped him' and lodged the complaint as it trivialised intimate partner violence when the victim is male.

    In fairness If that ad doesn't get pulled then there really is a double standard on how the Advertising Standards Authority of Ireland view media. If they can't see that trivialising partner violence regardless of the sex of the victim is wrong it'll be strange.

    Be good to keep us updated on any responses you get, just out of curiosity.


  • Registered Users Posts: 1,051 ✭✭✭trebor28




  • Registered Users Posts: 7,065 ✭✭✭Fighting Irish


    And we wonder why the world is so fooked up? lol some people need to get a life


  • Closed Accounts Posts: 37,215 ✭✭✭✭Dudess


    And we wonder why the world is so fooked up? lol some people need to get a life
    Which people? And how does it have anything to do with the world being fooked up?


  • Closed Accounts Posts: 37,215 ✭✭✭✭Dudess


    strobe wrote: »
    Out of curiosity Dudess what would you think of the view that women taking it upon themselves to complain about the Hunky Dorys etc ads hurts rather than helps in relation to 'a female politician: looks have to be brought into it; a female representative of a charity: looks have to be commented on; her do-ability etc... to the abandonment of her other attributes.'?
    I get a pain in me hole when some women get in a flap over the likes of the Hunky Dory ads. That said, if someone makes a well thought out argument explaining why they object to them, I won't dismiss what they have to say.

    If a woman's looks are integral to her role, fair enough to comment on them, but I don't see the need for every woman ever in the public eye to have her looks scrutinised, e.g. Merkel.

    Anyone see the latest Muller Light ad? Face-palm. Makes the man out to be completely hapless and subservient, and makes the women out to be manipulative bitches.

    I wouldn't get particularly bothered by just an ad, but since we're discussing it here: it's interesting to dissect them.


  • Registered Users Posts: 7,065 ✭✭✭Fighting Irish


    Dudess wrote: »
    Which people? And how does it have anything to do with the world being fooked up?


    People who have time to care enough about an ad on tv, that they ring/write a complaint to the makers of the the ad


  • Registered Users Posts: 2,282 ✭✭✭MyKeyG


    People who have time to care enough about an ad on tv, that they ring/write a complaint to the makers of the the ad
    Nonsense. Ads are the bane of the televisual experience, always have been. They're designed to evoke certain responses in people and move them to a particular action. You can hardly blame them when that reaction is a negative one!!!

    Personally I think it reflects a modicum of decency still remaining in society when people are moved to act against something they consider wrong whether big or small.


  • Registered Users Posts: 8,423 ✭✭✭Morag


    Filling in the complaint forum on the advertising standards site takes less then 5 mins.
    Often people spend more time giving out about things then doing anything about them.

    I find it strange that men who have said they see ads which they have an issue with
    wouldn't take those minutes to make a complaint, as it does make a difference.

    Is it part of some strange man code which has 'mustn't grumble' or 'make a fuss'?

    There are issues which effect men but complaining about them seems to be unmanly someone how, which I find strange.


  • Closed Accounts Posts: 7,872 ✭✭✭strobe


    Sharrow wrote: »
    Filling in the complaint forum on the advertising standards site takes less then 5 mins.
    Often people spend more time giving out about things then doing anything about them.

    I find it strange that men who have said they see ads which they have an issue with
    wouldn't take those minutes to make a complaint, as it does make a difference.

    Is it part of some strange man code which has 'mustn't grumble' or 'make a fuss'?

    There are issues which effect men but complaining about them seems to be unmanly someone how, which I find strange.

    Because every woman that sees an ad she doesn't like always lodges a complaint?

    'Man code'... 'seems to be unmanly'...really Shar? Is it not more likely that some men and women not reporting ads has less to do with the fact they are men and women and more to do with the fact they are who they are as individuals?

    Is this where you were hoping to lead to when starting the thread from the beginning? 'You men don't report ads because you are subject to an imposed idea of manliness' or some such shite?


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  • Registered Users Posts: 2,282 ✭✭✭MyKeyG


    Sharrow wrote: »
    Filling in the complaint forum on the advertising standards site takes less then 5 mins.
    Often people spend more time giving out about things then doing anything about them.

    I find it strange that men who have said they see ads which they have an issue with
    wouldn't take those minutes to make a complaint, as it does make a difference.

    Is it part of some strange man code which has 'mustn't grumble' or 'make a fuss'?

    There are issues which effect men but complaining about them seems to be unmanly someone how, which I find strange.
    And you have evidence that women do take the time out to complain?


  • Registered Users Posts: 7,065 ✭✭✭Fighting Irish


    MyKeyG wrote: »
    Nonsense. Ads are the bane of the televisual experience, always have been. They're designed to evoke certain responses in people and move them to a particular action. You can hardly blame them when that reaction is a negative one!!!

    Personally I think it reflects a modicum of decency still remaining in society when people are moved to act against something they consider wrong whether big or small.

    I agree, with ads for driving slowly or giving up smoking etc but actually complaining to whoever because you think an ad is a little sexist or whatever? ha get a life :pac:


  • Registered Users Posts: 8,423 ✭✭✭Morag


    strobe wrote: »
    Because every woman that sees an ad she doesn't like always lodges a complaint?

    They don't and you know that well. But it's that men don't seem to and that looks to be backed up by the thread which is why I am asking why not.
    strobe wrote: »
    'Man code'... 'seems to be unmanly'...really Shar? Is it not more likely that some men and women not reporting ads has less to do with the fact they are men and women and more to do with the fact they are who they are as individuals?

    It could be that or it could be that it's some sort of thing men just don't tend to do, or that if they do they dont' talk about or it never occurs to them, so I am curious.

    I guess it's like voting, it's a behaviour if it's not modeled for you growing up then it's not the done thing, and I am just asking questions.
    strobe wrote: »
    Is this where you were hoping to lead to when starting the thread from the beginning? 'You men don't report ads because you are subject to an imposed idea of manliness' or some such shite?

    Nope I have no preconceived hypothesis which I am trying to prove, I was just wondering if the gentlemen of the tGC have or would ever make such a complaint if they felt and ad was sexist towards men or indeed any add.

    I guess it could boil down to people in general being or not being activists (what ever the cause) but the grass roots empowerment of any demographic which feels the need to cause changes, starts with them doing simple things like lodging a complaint for an ad, which takes very little time and the number of complaints does make a difference. A bit like broken window theory.


  • Closed Accounts Posts: 9,925 ✭✭✭Otis Driftwood


    The reason why I wouldn't ever make a complaint is because I just don't care,anyone with half a brain can see the ads are idiotic.Its certainly not because of some unwritten "man rule".


  • Closed Accounts Posts: 7,872 ✭✭✭strobe


    Sharrow wrote: »
    They don't[...] like broken window theory.


    Well I guess to get an idea whether it is something 'that men don't seem to (do)', rather than something that people don't seem to do, you would need to pose the question to a group of women and see if there was a significant variation in the responses compared to here.

    I in fact do think men would be slightly less likely to make a complaint than women but I think this is due to men in general having a slightly thicker skin about things than women generally do. I certainly don't think it is because they think it is part of some fictitious man code they must adhere to.

    But I could be wrong.
    I agree, with ads for driving slowly or giving up smoking etc but actually complaining to whoever because you think an ad is a little sexist or whatever? ha get a life :pac:

    FI could you expand on why you wouldn't complain? Is it because you think lodging a complaint about an advert on TV is effeminate? Would you think differently of a man lodging a complaint than you would of a woman lodging a complaint about the same ad? Or...?


  • Registered Users Posts: 8,247 ✭✭✭Maguined


    There is a big difference between someone not individually liking an add and not liking or seeing how anyone else could or should enjoy an add and therefore worthy of making a complaint.

    I think in general men are less likely to get offended by an add therefore are less likely to lodge a complaint.


  • Registered Users Posts: 10,965 ✭✭✭✭Zulu


    Have you considered that: when complaints are apparently ignored (he drives, she dies) or at least no result is evident, that subsequent complaints are far less likly? (The converse applies, if ad's are pulled vis Hunky Dorey, with suitable media attention, following complaints are more likly to occur.)


  • Registered Users Posts: 2,282 ✭✭✭MyKeyG


    I agree, with ads for driving slowly or giving up smoking etc but actually complaining to whoever because you think an ad is a little sexist or whatever? ha get a life :pac:
    You're the only one getting bent out of shape here. If you don't like the thread don't respond to it unless of course being ignorant is your thing.


  • Registered Users Posts: 8,423 ✭✭✭Morag


    Zulu wrote: »
    Have you considered that: when complaints are apparently ignored (he drives, she dies) or at least no result is evident, that subsequent complaints are far less likly? (The converse applies, if ad's are pulled vis Hunky Dorey, with suitable media attention, following complaints are more likly to occur.)

    The RSA 'He drives, she dies' campaign unfortunately was able to take advantage of a loop hole and so did not fall under the ASAI remit, the same as ads in cinemas which are not ads but short films (dumb I know) but the fact they got complaints and there was a number of them and they did publish statements on the ads and the numbers of complaints the RSA would have been aware of the fact that they were shooting themselves in the foot and I am sure would think twice before trying that tactic again.


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  • Registered Users Posts: 10,965 ✭✭✭✭Zulu


    Do you acknowledge the salient point?


This discussion has been closed.
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